Brands offer individual sachets packed with nutritious ingredients
Implications - Whether as additives to meals, or formulated as powders that make different beverages, sachets enriched with nutritious ingredients are working to convenience the food-related rituals of health-conscious consumers. This simple yet significant reformatting of the designs through which such nutritious products are offered serves consumers' preference for novelty in their purchase decisions.
Workshop Question - How can your brand position one of its longstanding products/services in a new light?
Trend Themes
1. Single-serve Sachets - Consumers prefer convenient packaging that allows them to enjoy healthy beverages and supplements on the go.
2. Enriched Nutritious Products - Consumers seek out added vitamins and ingredients that cater to their health and wellness needs.
3. Mainstream Matcha Tea - Matcha tea is becoming more accessible to the mainstream market with high-quality, pre-portioned sachets that can be easily prepared.
Industry Implications
1. Healthy Beverages - Opportunities for growth lie within the development of innovative sachet packaging and enriched ingredients for convenient consumption.
2. Supplement Industry - There is room for disruption in the packaging and distribution of supplements that provide additional benefits or target specific concerns.
3. Tea Industry - Innovation in mainstream matcha teas and sachet packaging can create new avenues for traditional tea consumption.
