Juice brands emphasize the protein content of their beverages
Implications - With protein always being a high seller in the health food industry, brands that offer fresh juices are now emphasizing protein content in their products.This shift highlights the ongoing necessity for brands to adopt marketable keywords into their products, catering to consumers' desire for a combination of novelty and familiarity in their purchase decisions.
Workshop Question - How can your brand take one of its older offerings and translate it into pared down, palatable keywords?
Trend Themes
1. Protein Emphasis in Juices - Juice brands are now emphasizing protein content in their products, which highlights the ongoing necessity for brands to adopt marketable keywords into their products.
2. Citrus-infused Beverages - Citrus flavors have become popular in the food and beverage industry, appealing to consumers who seek tastes that are bold, exotic and sophisticated, without sacrificing any health benefits.
3. Probiotic Functional Beverages - Many consumers are looking for beverages and snacks enriched with probiotics for convenient on-the-go enjoyment, leading to an emergence of probiotic smoothies and drinks.
Industry Implications
1. Health and Wellness - These trends are primarily within the health and wellness industry, catering to consumers looking for nutritious and healthy beverage options.
2. Functional Beverages - These trends are relevant to the functional beverage industry, which offers drinks that provide health benefits beyond mere refreshment.
3. Subscription Services - Subscription services, such as the Beacon Blend juice subscription, tap into the growing demand for convenience in health and wellness products.
