Ideas
Explore the world's #1 largest database of ideas and innovations, with 470,969 inspiring examples.
Trend Reports
Discover why 1,271 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 312,244 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,271 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 312,244 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,215 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 470,969 cutting edge ideas.

Underarm Care

Skincare brands are creating products specifically for underarms

Implications - The skincare industry's popularity has led to an unlikely development – people taking care of the skin on their armpits. Going further than odor neutralization, these products aim to protect and detoxify this delicate area. This shift indicates the continuation of long-term approaches to health and wellness, where consumers value self-care as a ritual rather than a luxury.
Workshop Question - How can your brand position itself in a way that activates ritualistic associations?
Trend Themes
1. Armpit Skincare - Skincare brands are creating products specifically for underarms.
2. Natural Deodorants - Consumers are actively looking to purchase deodorant products that are made with natural ingredients.
3. Underarm Detoxification - Consumers are interested in products that help with the adjustment stages of transitioning to natural deodorants.
Industry Implications
1. Personal Care - Opportunities for natural and targeted personal care products in specific parts of the body.
2. Skincare - Opportunities for expanding product lines to include underarm skincare products.
3. Wellness - Opportunities for products that promote self-care and long-term approaches to health and wellness.
2.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 34 Examples:
51,278 Total Clicks
Date Range:
Feb 16 — Nov 17
Trending:
Mild
Consumer Insight Topics:

Featured Examples

Related Examples

Deodorant-Amplifying Bars
Deodorant-Amplifying Bars
Kaia Naturals' Natural Booster Bar Improves the Power of Deodorant
Multipurpose Deodorant Powders
Multipurpose Deodorant Powders
Mamalani Makes Deodorant with Turmeric, Arrowroot and Baking Soda
Solid Deodorant Bars
Solid Deodorant Bars
Lush Cosmetics' T'eo Absorbs Sweat and Neutralizes Underarm Odor
Essential Oil Deodorant Sprays
Essential Oil Deodorant Sprays
EO Products Makes Spray-On Deodorants Powered by Natural Essences
Arctic Skincare Brands
Arctic Skincare Brands
Oars + Alps is a DTC Men's Skincare Company
Transformative Gel Deodorants
Transformative Gel Deodorants
AER's 'Next-Level Deodorant' Boasts a Gel-to-Powder Formula
Whiskey-Based Deodorants
Whiskey-Based Deodorants
'Pit Liquor' is a Natural, Non-Toxic Spray-On Deodorant Made from Whiskey
Pearl Protein Hair Masks
Pearl Protein Hair Masks
The Beach Babe Butter Masque Was Designed for Dry or Damaged Hair
Fruit Acid-Based Skin Masks
Fruit Acid-Based Skin Masks
Sonoflore's Royal Jelly Mask is Deeply Moisturizing
Four-in-One Face Masks
Four-in-One Face Masks
Sand & Sky's Clay Facial Mask Has a 1,000-Person Waitlist
Overnight Plankton Masks
Overnight Plankton Masks
The Biotherm Life Plankton Mask is Worn Overnight for Extreme Hydration
play_circle_filledBubbling Lip Masks
Bubbling Lip Masks
The Unpa Bubi Bubi Lip Mask Moisturizes Lips and Removes Dead Skin Cells
Spiced Pumpkin Deodorants
Spiced Pumpkin Deodorants
Native's Newest Scented Deodorant Reminds of a Pumpkin Spice Latte
Unisex Teen Skincare
Unisex Teen Skincare
SAMFARMER Creates Unisex Personal Care Products for Youth
Glittery Face Treatments
Glittery Face Treatments
This GlamGlow Face Mask Takes the Form of a Peel-Off Glitter Treatment
Glittering Face Masks
Glittering Face Masks
Too Faced is Developing a Peel-Off Glitter Face Mask
Restorative Nail Masks
Restorative Nail Masks
Le Mini Macaron Makes "Masks" to Pamper One's Nails
Softening Foot Masks
Softening Foot Masks
This Mask Was Designed to Soften and Moisturize Feet
Portable Deodorant Wipes
Portable Deodorant Wipes
Pacifica's Wipes Provide an Alternative to Sticks, Creams and Sprays
Citronella Deodorant Crystals
Citronella Deodorant Crystals
Incognito's Deodorant Reduces a User's Attractiveness to Insects
Vegan Facial Kits
Vegan Facial Kits
Meow Meow Tweet's Cruelty-Free Skincare Range is Naturally Sourced
Luxurious Freshman Skincare Sets
Luxurious Freshman Skincare Sets
The Freshman Five from CAP Beauty Includes the Brand's Main Line
Underwater Sunscreen Sticks
Underwater Sunscreen Sticks
This All-Natural Sunscreen Has Water-Resistant Properties
Entreprenural Mogul Deodorants
Entreprenural Mogul Deodorants
The Success Roll-On Stick is Part of Donald Trump's Grooming Range
Essential Oil Deodorants
Essential Oil Deodorants
The Honest Natural Deodorants are Dispensed in a Spray Bottle Design
Unscented Natural Deodorants
Unscented Natural Deodorants
This Aluminum-Free Deodorant Stick Masks Scents and is Non-Irritating
Organic Flower Deodorants
Organic Flower Deodorants
Soul Sunday's Natural Deodorant is Infused with French Lavender
Homemade Chemical-Free Deodorants
Homemade Chemical-Free Deodorants
This DIY Antiperspirant is Blend of Baking Soda and Coconut
Refreshing All-Natural Deodorants
Refreshing All-Natural Deodorants
This Deodorant Keeps You Smelling Good Without Harmful Chemicals
Organic Deodorant Sprays
Organic Deodorant Sprays
This Unisex Deodorant is Specifically Formulated for Sensitive Skin
Neutralizing Natural Deodorants
Neutralizing Natural Deodorants
PiperWai's Deodorant is Made with Magnesium, Charcoal and Starch
Deeply Detoxifying Cleansers
Deeply Detoxifying Cleansers
The Eucalyptus and Charcoal Bar Soap Rids Skin of Impurities
Scar-Specific Beauty Products
Scar-Specific Beauty Products
The Meow Meow Tweet Body Oil Moisturizes and Heals Skin
Delicate Skincare Packaging
Delicate Skincare Packaging
Dove's True Tone Branding Suggests Its Gentle and Premium Qualities