Game brands leverage viral trends to promote positive change
Implications - Brands that offer games are either taking advantage of already-viral platforms, or are leveraging their products' ability to go viral – all for a greater cause. Whether charitable or political in nature, this shift reveals that for brands and nonprofits to best create positive change, leveraging top-of-mind subjects and playing on social media habits is one of the most meaningful ways to achieve this goal – motivating consumers who spend the majority of their time consuming viral content.
Workshop Question - How can your brand leverage the concept of "going viral" to better reach its goals?
Trend Themes
1. Viral Game Charity Campaigns - Brands and nonprofits are leveraging the viral nature of gaming platforms to promote social causes, creating opportunities for philanthropic partnerships and online engagement.
2. Fake News-testing Games - As the prevalence of fake news continues to grow, tools like Factitious game create an opportunity for consumers to test and improve their ability to discern facts from misleading articles.
3. Activist Card Games - Activist card games like 'Cards Against Humanity for Her' offer a humorous way to promote social or political causes, providing opportunities for companies to engage with their audience and show their support for a movement.
Industry Implications
1. Charities and Nonprofits - Charities and nonprofits can capitalize on the popularity of gaming platforms by partnering with game developers to launch charitable campaigns that leverage the popularity of viral gaming trends.
2. News and Media - As the issue of fake news continues to be a concern, the development of fake news-testing games creates opportunities for news and media companies to educate their audiences and improve their own journalistic integrity.
3. Marketing and Advertising - Companies can use activist card games as a way to show their support for social and political causes, creating a unique marketing approach that engages their audience and promotes social awareness.
6 Featured, 54 Examples:
135,286 Total Clicks
Date Range:
Sep 16 — Nov 17
Trending:
Mild
Consumer Insight Topics:
