The 'Espro' Stainless Steel Travel Mug Brews and Carries Coffee
Michael Hemsworth — November 8, 2017 — Art & Design
The 'Espro' stainless steel travel mug comes as a versatile piece of equipment for the modern commuter to help them make and carry perfectly brewed coffee with them wherever they go.
The mug features a durable design that is suitable for carrying coffee, tea, water or any other drink desired to keep it at the optimal temperature. The design incorporates a French press unit on the interior that can be filled with your choice of coffee grinds to brew drinks whenever or wherever you are to ensure that fresh java is always on hand.
The 'Espro' stainless steel travel mug acknowledges the growing number of consumers who are looking to make their favorite food and drinks wherever they are.
The mug features a durable design that is suitable for carrying coffee, tea, water or any other drink desired to keep it at the optimal temperature. The design incorporates a French press unit on the interior that can be filled with your choice of coffee grinds to brew drinks whenever or wherever you are to ensure that fresh java is always on hand.
The 'Espro' stainless steel travel mug acknowledges the growing number of consumers who are looking to make their favorite food and drinks wherever they are.
Trend Themes
1. On-the-go Brewing - Portable coffee makers like the 'Espro' travel mug that allow users to make and drink coffee on the go are a disruptive innovation opportunity for coffee retailers and other beverage companies to create specialized products to accommodate this growing trend.
2. Multifunctional Drinkware - The 'Espro' travel mug has paved the way for multifunctional drinkware, indicating an opportunity for companies to create products that can be used for both drinking and preparing beverages with one device.
3. Temperature Retention - The 'Espro' travel mug’s ability to retain temperature for a prolonged period presents an opportunity for companies to develop products that can maintain temperatures for a longer duration, expanding beyond just beverages to areas like food and medicine storage.
Industry Implications
1. Coffee - The 'Espro' travel mug is specifically designed for coffee, which highlights a disruptive innovation opportunity for companies in the coffee industry to create new products for on-the-go brewing.
2. Travel - The 'Espro' travel mug is a travel accessory that has expanded beyond beverages, creating disruptive innovation opportunities for companies in the travel industry to create multifunctional and temperature-retaining products for convenience and efficiency.
3. Food and Beverage - The 'Espro' travel mug's success indicates a disruptive innovation opportunity for companies in the food and beverage industry to create versatile products that cater to the growing demand for on-the-go consumption of food and drinks.
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