Matchaful Offers Green Matcha Tea in a Format That Can Be Enjoyed Cold
Laura McQuarrie — October 14, 2016 — Lifestyle
References: matchaful & wellandgood
In addition to selling its matcha powder by the tin, Matchaful sets itself apart by offering the potent matcha green tea powder in individual on-the-go sachets. This is particularly noteworthy because matcha tea is often sold as part of ritualistic tea sets that honor the ancient traditions of preparing and serving this tea hot.
What's most interesting about Matchaful's single-serve tea powders is that the reverse side includes a set of cold brew instructions that encourage consumers to add the powder directly to a water bottle and shake.
The product is made with 100% organic, ceremonial matcha from Nishio, Japan, but the way that this matcha green tea product is packaged and branded makes this antioxidant-rich beverage much more accessible to the masses that are now becoming increasingly interested in health.
What's most interesting about Matchaful's single-serve tea powders is that the reverse side includes a set of cold brew instructions that encourage consumers to add the powder directly to a water bottle and shake.
The product is made with 100% organic, ceremonial matcha from Nishio, Japan, but the way that this matcha green tea product is packaged and branded makes this antioxidant-rich beverage much more accessible to the masses that are now becoming increasingly interested in health.
Trend Themes
1. On-the-go Sachets - Disruptive innovation opportunity: Develop convenient, single-serve sachets for other beverage products to cater to the growing demand for portable and convenient options.
2. Cold Brew Instructions - Disruptive innovation opportunity: Incorporate cold brew instructions on beverage packaging to cater to the rise in popularity of cold brew beverages and provide consumers with alternative ways to enjoy the product.
3. Accessible Health Beverages - Disruptive innovation opportunity: Create more accessible and affordable health beverages that appeal to a wider consumer base and capitalize on the growing interest in wellness and organic products.
Industry Implications
1. Beverage Packaging - Disruptive innovation opportunity: Develop innovative packaging formats for beverages that cater to on-the-go consumption and offer added convenience for consumers.
2. Cold Brew Beverage - Disruptive innovation opportunity: Explore new ways to capitalize on the cold brew trend by creating unique and convenient cold brew beverage options for consumers.
3. Health and Wellness Products - Disruptive innovation opportunity: Introduce affordable and accessible health and wellness products that align with consumers' increasing interest in organic and antioxidant-rich beverages.
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