Packaged foods integrate social good by way of ingredients, not marketing
Implications - Consumers in the modern age are acutely aware of their impact on the world. In their active search for better methods of consumption, most options highlight charitable branding as a brand effort of corporate social responsibility. A new movement can be seen with food and beverage brands whose products are inherently impactful, highlighting authenticity and enabling an experience that doesn't just feel good for consumers, but makes them feel good about themselves.
Workshop Question - What are you doing to connect consumers to a greater cause?
Trend Themes
1. Inherent Impact Marketing - Brands are finding ways to incorporate impact into their products beyond surface-level branding.
2. Upcycling Food Waste - Businesses are using food waste to create new products and reduce waste in landfills.
3. Zero Waste Packaging - Companies are creating eco-friendly and edible packaging alternatives to traditional plastics.
Industry Implications
1. Food & Beverage - Brands can incorporate the trend of inherent impact into new food products, and create opportunities for upcycling food waste and using innovative packaging solutions.
2. Sustainability - The trend of using sustainable materials, developing zero waste solutions, and reducing environmental impact can be applied in various industries.
3. Health & Wellness - Creating food products with repurposed ingredients can promote healthy, nutrient-dense options, and help address issues such as childhood obesity.
4 Featured, 36 Examples:
165,630 Total Clicks
Date Range:
Mar 17 — Nov 17
Trending:
Warm
Consumer Insight Topics:
