Toy brands are marketing their products via pop-ups
Implications - Taking the fundamentally interactive nature of toy stores and streamlining it, brands are immersing parents and their children in smaller, more targeted toy pop-ups. With adult consumers being highly receptive to interactive marketing, it is only fitting that the interactive nature of toy stores is packed into more personalized experiences in order to market to better market to children.
Workshop Question - How can your brand streamline one of its fundamental products/services to make it more personal?
Trend Themes
1. Pop-up Experiences - Brands are creating smaller, more personalized pop-up experiences to market toy products more effectively to children, with interactive elements that appeal to adult consumers too.
2. Educational Pop-ups - An increasing number of pop-ups are integrating educational experiences with toys, catering to an audience interested in STEM designing and computer coding.
3. Interactive Retail - More and more retail stores in the toy industry are prioritizing interactive, personalized features to engage customers and create memorable brand experiences.
Industry Implications
1. Retail Industry - The toy industry, much like other retail categories, is prioritizing interactive and personalized retail experiences for customers.
2. STEM Education Industry - Pop-up toy stores with an educational component are creating innovative ways for kids to learn about STEM.
3. Advertising Industry - Interactive and experiential pop-up stores cater to ad campaigns in retail, providing innovative opportunities for consumer engagement.
5 Featured, 45 Examples:
137,185 Total Clicks
Date Range:
May 16 — Sep 18
Trending:
Warm
Consumer Insight Topics:
