Products that mitigate PMS symptoms are coming in new, unique forms
Implications - The hormonal imbalances that menstruation causes trigger a variety of moderate to severe physical symptoms, with everything from acne and pain being amplified -- and brands are offering new solutions to relieve these issues. These innovations and services cater to a growing push on consumers' end for the equal prioritization of women's health, forcing representation into the mainstream healthcare industry with a more open, constructive dialogue.
Workshop Question - Are there any consumer concerns, or demographics your brand has neglected? How can it better accommodate the needs and preferences of those consumers?
Trend Themes
1. Personalized Menstrual Relief Solutions - Innovations that cater to a growing push on consumers' end for the equal prioritization of women's health, forcing representation into the mainstream healthcare industry with a more open, constructive dialogue.
2. Drug-free Menstrual Pain Management - The rise of wearable technology and smart devices capable of targeting everything from nausea and stress to chronic pain has led to solutions that are drug-free and boast no side effects.
3. Period Management Services - Companies are offering one-on-one consultations with period specialists to discuss personalized solutions for menstrual health and to create a more open, positive conversation around menstruation.
Industry Implications
1. Health and Wellness - The innovations in this article reflect a growing demand for personalized, all-natural healthcare solutions.
2. Beauty and Cosmetics - Companies are expanding into period and maternity skin care and hair care products that cater to women's cyclical hormonal changes.
3. Feminine Care - There is potential for disruptive innovation in the feminine care market with increasingly personalized solutions that are drug-free and cater to a woman's menstrual cycle.
