Brands are infusing both vitamins and protein into their snack products
Implications - Brands are ensuring that their snack and beverage products are heavy in both protein and in vitamins – working to support consumer health while offering a distinct selling point. This combination serves consumers' desire for accessible health – offering a convenient two-in-one product that works to simplify their purchase decisions.
Workshop Question - How can your brand create two-in-one approaches to its products/services to enhance quality, and give consumers the convenience they desire?
Trend Themes
1. Combining Protein and Vitamins in Products - Brands are combining protein and vitamins in their snack and beverage products to offer consumers a convenient two-in-one product that works to simplify their purchase decisions.
2. Plant-based Protein Alternatives - As consumers seek healthier alternatives, businesses are filling the demand by introducing plant-based protein alternatives in snacks, smoothies and energy bars.
3. Hidden Vegetable Ingredients - Brands are infusing hidden vegetable ingredients to their ready-to-eat meals to ensure that they are rich in protein, minerals, vitamins, wholesome ingredients, and free from synthetic colors and preservatives, as well as artificial flavors and colors.
Industry Implications
1. Food and Beverage Industry - Businesses in the food and beverage industry can disrupt the market by introducing products that combine protein and vitamins, plant-based protein alternatives, and hidden vegetable ingredients.
2. Health and Wellness Industry - The health and wellness industry can innovate by emphasizing the benefits of consuming products that offer protein, vitamins, and plant-based protein, as well as hidden vegetable ingredients for a healthier diet.
3. Snack and Energy Bar Industry - The snack and energy bar industry can differentiate its offerings by promoting products that provide a healthier alternative to traditional snacks and energy bars, such as vegetarian and vegan-friendly options, as well as those that offer a combination of protein and vitamins.
