Laird's Superfood Creamers are a Non-Dairy Creamer Alternative
Katherine Pendrill — July 21, 2016 — Lifestyle
References: lairdsuperfood & preparedfoods
Famous surfer Laird Hamilton has developed a line of Superfood Creamers that give consumers a dairy-free alternative to traditional creamers. Made from natural ingredients and packed with functional benefits, Hamilton's non-dairy creamers are likely to appeal to health-consumers.
Hamilton developed his Superfood Creamers based on ingredients that he has long been adding to his coffee to give him a competitive edge in surfing competitions. As a result, he developed a variety of non-dairy creamers made from healthy ingredients such as coconut milk, red palm oil and a calcified sea algae called Aquamin. These ingredients were used to create a Top Fuel Creamer for athletes and a Superfood Powder Creamer for ordinary consumers looking for a dairy-free creamer alternative.
Available in both a powdered form and single-serve liquid packets, the non-dairy creamer gives consumers a new way to enhance their coffee.
Hamilton developed his Superfood Creamers based on ingredients that he has long been adding to his coffee to give him a competitive edge in surfing competitions. As a result, he developed a variety of non-dairy creamers made from healthy ingredients such as coconut milk, red palm oil and a calcified sea algae called Aquamin. These ingredients were used to create a Top Fuel Creamer for athletes and a Superfood Powder Creamer for ordinary consumers looking for a dairy-free creamer alternative.
Available in both a powdered form and single-serve liquid packets, the non-dairy creamer gives consumers a new way to enhance their coffee.
Trend Themes
1. Non-dairy Creamer Alternatives - The development of Laird's Superfood Creamers highlights the growing trend of consumers seeking non-dairy alternatives for their coffee.
2. Functional and Healthy Ingredients - The utilization of coconut milk, red palm oil, and Aquamin in the Superfood Creamers exemplifies the trend of incorporating functional and healthy ingredients into food and beverage products.
3. Convenience in On-the-go Coffee Enhancement - The availability of single-serve liquid packets provides a convenient and portable option for consumers to enhance their coffee on-the-go.
Industry Implications
1. Food and Beverage - The food and beverage industry can explore opportunities to develop and market more non-dairy creamer alternatives that cater to the growing demand for healthier and functional ingredients.
2. Health and Wellness - The health and wellness industry can capitalize on the trend of functional ingredients by creating and promoting products that offer health benefits, such as Laird's Superfood Creamers.
3. Fitness and Sports Nutrition - The fitness and sports nutrition industry can tap into the demand for performance-enhancing products by developing similar creamer alternatives tailored for athletes, as seen with the Top Fuel Creamer.
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