International Delight's 'One Touch Latte' Transforms Cups of Coffee
Laura McQuarrie — July 17, 2017 — Lifestyle
References: brandeating & meijer
International Delight's One Touch Latte is a canned product that is branded as the "first-ever frothing creamer," which promises to transform home-brewed coffee into a rich, cafe-style latte in a matter of seconds.
The product is available in three coffeehouse-inspired flavors, including Vanilla, Caramel and Mocha, all of which packaged and to be dispensed in the same way as popular whipped toppings.
With the expansion of coffee culture, many consumers are looking to dive deeper into the complexities of the brewing process, while others are looking to simplify their daily rituals with at-home products that promise to add ease to their lives. These One Touch Lattes are a perfect example of this, with potential to transform the coffee-making experience without requiring additional tools or know-how.
The product is available in three coffeehouse-inspired flavors, including Vanilla, Caramel and Mocha, all of which packaged and to be dispensed in the same way as popular whipped toppings.
With the expansion of coffee culture, many consumers are looking to dive deeper into the complexities of the brewing process, while others are looking to simplify their daily rituals with at-home products that promise to add ease to their lives. These One Touch Lattes are a perfect example of this, with potential to transform the coffee-making experience without requiring additional tools or know-how.
Trend Themes
1. Convenience in Coffee - International Delight's One Touch Latte demonstrates the trend of providing convenient and easy-to-use coffee products that replicate the cafe experience at home.
2. Flavored Creamer Innovation - The introduction of coffeehouse-inspired flavors in International Delight's One Touch Latte showcases the trend of innovation in flavored creamers, offering consumers a variety of options to enhance their coffee.
3. Simplifying Daily Rituals - The One Touch Latte product aligns with the trend of consumers seeking simple and hassle-free alternatives for their daily coffee rituals, eliminating the need for additional tools or skills.
Industry Implications
1. Food and Beverage - The One Touch Latte product by International Delight presents opportunities for innovation in the food and beverage industry, specifically in the coffee and creamer segments.
2. Home Brewing - The convenience and ease provided by One Touch Latte creamers open up opportunities for disruptive innovation in the home brewing industry, allowing consumers to create cafe-style lattes without the need for specialized equipment.
3. Flavor Enhancers - The introduction of coffeehouse-inspired flavors in the One Touch Latte creamers creates opportunities for the flavor enhancer industry to expand into the coffee market, catering to consumers seeking unique taste experiences.
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