Traditional mass-market desserts are elevated into more sophisticated formats
Implications - Confectionary brands and products are being elevated into new formats in order to alter their appeal for a more high-end market. This shift gives the brands in question the opportunity to appeal to consumers seeking novel or luxury food-related experiences, while still catering to the brands' core demographic base via familiarity.
Workshop Question - Conceptualize a way you could reformat a product/service you offer in order to broaden its appeal to a previously untargeted demographic?
Trend Themes
1. Elevated Confection - The trend of elevating confectionary brands to more sophisticated formats to cater to novelty and luxury food experiences.
2. Immersive and Interactive Brand Activations - Brands are creating immersive and interactive experiences to show consumers versatile use of products and experiment with classic products.
3. Unusual Food Mashups - Companies are attempting to adapt their food products to fit different cultural appetites, resulting in cross-cultural food mashups like Kit Kat Sushi.
Industry Implications
1. Food and Beverage Industry - Elevating traditional desserts and confectionary brands makes the products more appealing to people seeking novelty and luxury experiences.
2. Marketing and Advertising Industry - Creating immersive and interactive brand activations can increase engagement with potential and existing customers, and showcase the versatility and experimentation of brand products.
3. Cultural and Cross-cultural Industry - The trend of unusual food mashups results from companies adapting their food products to fit different cultural appetites, showcasing the importance of cultural knowledge and cross-cultural understanding.
5 Featured, 45 Examples:
105,331 Total Clicks
Date Range:
Apr 17 — Apr 18
Trending:
Warm
Consumer Insight Topics:
