Cactus-infused foods and beverages increase in popularity
Implications - The rise of cactus-infused foods and beverages comes as consumers recognize the plant's many health benefits. These products pique the curiosity of experiential foodies seeking new ingredients to test out, and their plant-based nature ensures that they also appeal to health-conscious consumers.
Workshop Question - How can your brand tweak its product/service to cater to niche and broad groups of consumers at the same time?
Trend Themes
1. Cactus-infused Foods and Beverages - The rise of cactus-infused foods and beverages comes as consumers recognize the plant's many health benefits.
2. Natural Hydration Beverages - The natural hydration beverage market is seeing massive increases and is being fulfilled with new product launches.
3. Light Prickly Pear Beers - Low-carb and low-calorie Michelob Ultra is introducing a new line of beer products made with real exotic fruit.
Industry Implications
1. Health and Wellness Industry - Cactus-infused food and beverages target the health-conscious consumer market.
2. Food and Beverage Industry - Natural hydration beverages and cactus-infused food and beverages are creating new opportunities for product development and innovation within the industry.
3. Alcoholic Beverage Industry - The introduction of low-calorie and low-carb beers with new flavors creates opportunities to appeal to a broader range of consumers looking for healthier alcoholic options.
