Perfumes and room-filling fragrances are made with eco-friendly formulas
Trend - Fragrance brands that offer everything from perfumes to fragrant oils are now prioritizing sustainable formulations that reduce their environmental impact, while also being perceived as healthier to inhale.
Insight - The growing push for natural products and ingredients comes from consumers' awareness of climate change and its impending consequences, as well as the health and wellness movement that views sustainable ingredients as better for the body.
Insight - The growing push for natural products and ingredients comes from consumers' awareness of climate change and its impending consequences, as well as the health and wellness movement that views sustainable ingredients as better for the body.
Workshop Question - How is your brand prioritizing sustainability?
Trend Themes
1. Eco-friendly Fragrances - Prioritizing sustainable formulations that reduce environmental impact for fragrance products.
2. Genderless and Ritual-inspired Fragrances - More consumers are interested in gender-neutral fragrances inspired by ancient rituals.
3. Eco-focused Aroma Technology - Advancements in eco-friendly solutions that deliver the same fragrance potency with fewer pollutants.
Industry Implications
1. Fragrance - Sustainable formulations are on the rise in the fragrance industry as consumers prioritize natural products and ingredients.
2. Cosmetics - Plant-based technology is driving innovation in cosmetics as more brands seek natural alternatives to single-use plastics.
3. Home Goods - Environmentally-conscious consumers are making more sustainable choices in home goods, including candles and room dividers.
