The Mustela Organic Collection Suits Parents, Kids & Babies
Laura McQuarrie — July 10, 2020 — Fashion
References: mustelausa & prnewswire
There's a new family skincare collection from Mustela that's powered by clean and natural ingredients and it offers formulas that are plant-based, fragrance-free and gentle enough to be used on the youngest family members with sensitive skin. The Organic Collection with Olive Oil and Aloe boasts an average of 99% naturally-derived ingredients, including organic olive oil sourced from family-owned groves in the South of France and all-organic aloe vera and sunflower oil.
Appealing to sustainably minded consumers, the family skincare collection includes products like cleansing gel, micellar water and hydrating cream, which boast versatile formulas that support whole households. By 2030, the B-Corporation Certified company is aiming to reduce its carbon footprint to zero, offering even more benefits for the planet and people who are passionate about conscious consumption.
Image Credit: Mustela
Appealing to sustainably minded consumers, the family skincare collection includes products like cleansing gel, micellar water and hydrating cream, which boast versatile formulas that support whole households. By 2030, the B-Corporation Certified company is aiming to reduce its carbon footprint to zero, offering even more benefits for the planet and people who are passionate about conscious consumption.
Image Credit: Mustela
Trend Themes
1. Clean Beauty - Mustela's family skincare collection is powered by clean and natural ingredients, opening up opportunities for companies in the clean beauty industry to promote their organic products for families.
2. Sustainability - By offering products with sustainable ingredients, clean packaging and aiming for zero carbon footprint, Mustela is setting a trend for other companies in the beauty industry to follow for families who prioritize sustainable consumption.
3. Family-friendly - The versatile and gentle formulas of Mustela's Organic Collection make it a go-to for families, providing an opportunity for other businesses to develop their own family-friendly skincare lines for a diverse range of customers.
Industry Implications
1. Beauty - Mustela's family skincare collection is setting an example for clean and sustainable products in the beauty industry, creating opportunities for companies that prioritize natural and organic ingredients to promote their products for families.
2. Baby and Childcare - With its gentle and fragrance-free formulas, Mustela's Organic Collection is expanding the market for baby and childcare products to include sustainable and clean options.
3. Sustainability - By aiming to reduce its carbon footprint to zero by 2030, Mustela's Organic Collection is setting a standard for other industries to follow in terms of sustainability, emphasizing the importance of conscious production and consumption for families.
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