Brands arrange for customized vitamin and supplements for consumers
Trend - Health brands are prioritizing customization by offering supplements that are specific to individual customers' needs and preferences. These specifications occur in everything from branding to formulas.
Insight - As more consumers prioritize "wellness," fewer are satisfied with the generic, one-size-fits-all approach to branding, ingredients and formulations that most brands offer. Brands that offer customization are able to attract loyal customers committed to their health, and better stand out in an expanding market.
Insight - As more consumers prioritize "wellness," fewer are satisfied with the generic, one-size-fits-all approach to branding, ingredients and formulations that most brands offer. Brands that offer customization are able to attract loyal customers committed to their health, and better stand out in an expanding market.
Workshop Question - What change would help your brand better compete in its market?
Trend Themes
1. Customized Supplements - Health brands are personalizing formulas and branding to appeal to consumers looking for personalized nutrition.
2. Precision Nutrition - Consumers are increasingly looking to precision nutrition platforms and services for personalized recommendations based on individual health goals and genomic make up.
3. Streamlined Wellness - Services like personalized vitamins, gut health tests and prebiotics are helping consumers achieve wellness goals in a confusing and saturated market.
Industry Implications
1. Health and Wellness - Brands in the health and wellness industry can focus on personalization by offering supplements and formulas customized to individual consumers' needs.
2. Genetic Testing and Analysis - Companies that offer genetic testing and analysis related to personalized nutrition can explore the potential for customization and precision nutrition recommendations.
3. E-commerce and Subscription Services - Online businesses in e-commerce and subscription services can explore the potential for offering personalized vitamins and nutrition supplements delivered directly to consumers' doors.
