Giorgio Armani My Way Uses Sustainably Sourced Ingredients
Laura McQuarrie — July 21, 2020 — Eco
References: cosmeticsbusiness
Perfume bottles are known for being more luxurious and decorative than they are practical and sustainable but this is quickly changing thanks to brands that are committed to creating refillable packaging solutions—as seen with the newly released Giorgio Armani My Way fragrance. The fragrance itself is said to be made with sustainably sourced ingredients and it is packaged in a component that's recyclable, refillable and made from recycled materials.
Appealing to Millennials who are passionate about purchasing products that uphold their values, the carbon-neutral product is accompanied with a tagline that underlines: "I am what I live." As the product's carbon footprint is offset, the fragrance is said to help the preservation of 650 hectares of the Malagasy rainforest.
Image Credit: Giorgio Armani
Appealing to Millennials who are passionate about purchasing products that uphold their values, the carbon-neutral product is accompanied with a tagline that underlines: "I am what I live." As the product's carbon footprint is offset, the fragrance is said to help the preservation of 650 hectares of the Malagasy rainforest.
Image Credit: Giorgio Armani
Trend Themes
1. Refillable Perfumes - Developing refillable packaging solutions for perfumes can promote practicality and sustainability.
2. Sustainable Ingredients - Using sustainably sourced ingredients in products can attract eco-conscious consumers.
3. Carbon-neutral Products - Creating carbon-neutral products can reduce the negative impact on the environment and appeal to environmentally conscious consumers.
Industry Implications
1. Fragrance - Implementing refillable packaging solutions and sustainable ingredients in the fragrance industry can present an opportunity for innovation.
2. Cosmetics - Adopting the use of carbon-neutral products and promoting sustainability in the cosmetics industry can appeal to eco-conscious consumers.
3. Sustainability - Incorporating sustainability practices such as refillable packaging solutions and sustainable ingredients across various industries can encourage practicality and promote a more sustainable future.
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