Floratropia Approaches Personal Fragrance with "More Perfume, Less Packaging"
Laura McQuarrie — July 7, 2020 — Eco
References: floratropia & premiumbeautynews
Purchasing a product in a beautifully designed bottle seems like an integral part of the personal fragrance experience but Floratropia is a start-up that's challenging this notion by approaching perfume in a different way. The brand is not only committed to 100% natural and vegan perfume products but also eco-friendly solutions that deliver "more perfume, less packaging." Notably, on the subject of all-natural perfumes, creator Karine Torrent says that, "We even had a lot of very negative feedback. There is this firmly anchored conviction that a beautiful perfume cannot be completely natural."
Rather than packaging its product in luxurious bottles that will ultimately be thrown away, the brand creates flexible refill pouches and travel-sized sprays that can be replenished as needed.
Image Credit: Floratropia
Rather than packaging its product in luxurious bottles that will ultimately be thrown away, the brand creates flexible refill pouches and travel-sized sprays that can be replenished as needed.
Image Credit: Floratropia
Trend Themes
1. Eco-friendly Packaging - Innovative packaging solutions that prioritize sustainability by reducing waste and offering refillable options.
2. Natural Perfume - Growing demand for all-natural perfume products that are free from synthetic ingredients and chemicals.
3. Minimalist Design - Shift towards minimalist design aesthetics that prioritize simplicity and functionality over excessive packaging and branding.
Industry Implications
1. Beauty and Personal Care - Opportunity for brands to disrupt the perfume industry by offering eco-friendly, natural alternatives and innovative packaging solutions.
2. Sustainable Packaging - Emerging industry focused on developing environmentally-friendly packaging options for various consumer products, including personal fragrances.
3. Travel and Tourism - Opportunity to cater to eco-conscious travelers by providing convenient and sustainable travel-sized perfume sprays and refillable pouches.
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