Tea brands are prioritizing sustainability in their tea packaging
Trend - As more brands prioritize sustainability, tea is the next product where eco-friendly packaging is becoming increasingly popular. Whether with standard tea boxes made sustainable or advent calendars that reduce waste, more brands in this space are decreasing their environmental impact.
Insight - The urgency of climate change has resulted in more consumers looking into the various lifestyle changes they can make in order to reduce their environmental footprint. These consumers are turning to brands that are helping them make small shifts towards sustainability.
Insight - The urgency of climate change has resulted in more consumers looking into the various lifestyle changes they can make in order to reduce their environmental footprint. These consumers are turning to brands that are helping them make small shifts towards sustainability.
Workshop Question - How is your brand empowering customers to be more sustainable?
Trend Themes
1. Eco-friendly Packaging - As consumers prioritize sustainability, tea brands are turning to eco-friendly packaging options, such as compostable teabags and biodegradable cartons.
2. Wellness-focused Products - Tea brands are creating blends that include functional ingredients, such as ashwagandha and ginkgo, that cater to consumer's wellness needs.
3. Cause-driven Marketing - Tea companies are partnering with nonprofit organizations to give customers a way to support social and humanitarian causes through their purchases.
Industry Implications
1. Food and Beverage - The food and beverage industry can learn from tea brands' focus on sustainability and functional ingredients as consumers demand eco-friendly, health-conscious products.
2. Hospitality - Hotels can take note of tea companies' efforts to provide guests with sustainable, functional beverage options in their minibars and beyond.
3. Nonprofit - Nonprofit organizations can partner with tea companies to create cause-driven products that provide customers with a way to make a difference through their purchases.
