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Fonio Boom

As an ingredient, fonio is gaining popularity among North American consumers

Trend - Fonio is an ancient West African cultivated grass that produces highly nutritious grains. Rich in amino acids, protein, and iron, the ingredient is gaining popularity as a superfood among health-conscious consumers.

Insight - Swayed by the health and wellness movement, consumers in North America are attempting to eat better in their day-to-day. This allows them to feel more energized, confident and comfortable in their body. As many in the urban environment are finding themselves consistently on the go and strapped for time, priority is given to highly nutritious foods. This, in turn, creates a growing demand for superfood products, giving consumers peace of mind.
Workshop Question - How can your brand support consumers in the quest for nutrition?
Trend Themes
1. Demand for Superfoods - As many in the urban environment are finding themselves consistently on the go and strapped for time, priority is given to highly nutritious foods. This, in turn, creates a growing demand for superfood products, giving consumers peace of mind.
2. Gluten-free Products - Gluten-free products are continuing to gain traction, especially as consumers no longer need to buy multiple brands of flour. Thanks to easy-to-use flour blends, it's becoming easier for people with sensitivities and certain dietary preferences to enjoy a variety of free-from baked goods at home.
3. Sustainability - Consumers are becoming more aware of the impact their food choices have on the environment and are seeking out sustainable food options. Growing demand for sustainable food products presents opportunities for businesses to innovate and differentiate themselves in the market.
Industry Implications
1. Food and Beverage - The food and beverage industry is constantly evolving to meet changing consumer demands, including those for superfoods, gluten-free products and sustainable options, which present opportunities for innovation and differentiation.
2. Health and Wellness - The health and wellness industry is growing in response to changing consumer priorities. The demand for superfoods, gluten-free options and sustainable products fits within this industry and presents opportunities for disruptive innovation.
3. Agriculture - The agriculture industry is integral to the production of sustainable and nutritious food products. As consumers become more conscious of their impact on the environment and seek out sustainable food options, the agriculture industry can play a key role in meeting this demand.
4.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 41 Examples:
45,980 Total Clicks
Date Range:
Sep 20 — Oct 22
Trending:
Mild
Consumer Insight Topics:

Featured Examples

Cassava Cauliflower Baking Mixes
Cassava Cauliflower Baking Mixes
This Trader Joe's Gluten-Free Blend Baking Mix is Non-Grainy
Trader Joe’s Cassava Cauliflower Blend Baking Mix combines a trio of gluten-free flours (cassava, cauliflower and fonio) with baking powder and salt to form a versatile, non-grainy product for... MORE
African Ancient Grain Chips
African Ancient Grain Chips
Yolélé Foods' Fonio Chips are Made with a Gluten-Free African Grain
Fonio, a gluten-free African grain, is the basis for Yolélé Foods’ products, including its new line of ancient grain chips. The Fonio Chips are made with whole fonio grains, fonio flour and... MORE
Fonio Craft Beers
Fonio Craft Beers
Brooklyn Brewery Debuts a Craft Beer Made with an Ancient West African Grain
American craft beer brand Brooklyn Brewery has announced the launch of an all-new beer product called ‘Brooklyn Brewery x Yolélé Fonio White Beer.’ The new craft brew features a... MORE
Mouth-Watering Fonio Recipes
Mouth-Watering Fonio Recipes
Telande World’s Fonio Recipes Expand on a Nutritious Ingredient
Telande World—an organization that strives to “fundamentally change the way the world appreciates and engages with African food”—has an impressive selection of fonio recipes on our website,... MORE
African Heritage Grain Crackers
African Heritage Grain Crackers
Flax & Fonio Ancient Grain Crackers are Crispy & Nutritious
Doctor in the Kitchen’s new Flax & Fonio Ancient Grain Crackers spotlight a member of the millet family that’s native to West Africa. The crackers can be found in varieties like... MORE
Health-Focused Fonio Flour
Health-Focused Fonio Flour
Terra Ingredients Collaborates with IYA Foods on a New Innovation
The collaborative effort of Chicagoland food business IYA Foods (known for its “exceptional taste through the use of authentic, African-inspired flavor”) and Terra Ingredients—a supplier of... MORE

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