Real Talk Candles Keep Its Scents ‘Close to Home’
Anna Aksenovich — October 27, 2021 — Unique
References: torontolife
Real Talk Candles offer a variety of relaxing candles with relatable titles. The story behind the founder’s candle-making hobby is also relatable to many. Being overwhelmed with work and suffering from PTSD, Rickards started making candles as a relief from stress. The first candle she made was an anxiety candle with the label that brought much-needed humor to a stigmatized topic of mental health.
During the PS5 roll-out last year, Rachael-Lea Rickards – the founder of Real Talk Candles — sold a candle with the label 'PS5: Smells Like: You’re Not Getting One,' which took her side-hustle from her kitchen in downtown Toronto to an international level. Currently, the online store is selling 'Happy Halloween: The Only Day It is Okay to be Ghosted' candles among a range of other relatable and funny labels.
During the PS5 roll-out last year, Rachael-Lea Rickards – the founder of Real Talk Candles — sold a candle with the label 'PS5: Smells Like: You’re Not Getting One,' which took her side-hustle from her kitchen in downtown Toronto to an international level. Currently, the online store is selling 'Happy Halloween: The Only Day It is Okay to be Ghosted' candles among a range of other relatable and funny labels.
Trend Themes
1. Relatable Candle Labels - Creating candles with labels that relate to customers' emotions and experiences can help candles businesses stand out in a saturated market.
2. Mental Health-themed Candles - As mental health continues to be a trending topic, candle businesses can offer mental health-themed candles to draw attention to the need for self-care and relaxation.
3. Humorous Candle Labels - Using humor on candle labels can help businesses appeal to younger demographics and create social media buzz.
Industry Implications
1. Home Decor Industry - Real Talk Candles is part of the home decor industry, which is constantly evolving and has room for innovative scented candles and unique designs.
2. Wellness Industry - Candle businesses can market their products as part of the wellness industry, as candles are often used for relaxation and self-care purposes.
3. E-commerce Industry - Online candle businesses have exploded in recent years, making the e-commerce industry a great opportunity for innovative candle brands to reach a wider audience.
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