Calyan Wax Co. is Looking to Promote Human Dignity
Kalin Ned — August 15, 2021 — Art & Design
References: calyanwaxco
Calyan Wax Co. is your go-to place for ethical and charitable candles, combining aesthetics, aromatherapy, and an important social mission. Its Dignity Series is a collection of six candles that boasts "beautiful colors and fragrances." One can purchase them individually or as a Gift Collection—which the brand guarantees to be "the best-smelling box you'll ever receive." The Dignity Series is " dedicated to restoring dignity and hope to brave survivors of human trafficking in America." The brand does this by donating 5% of all Calyan revenue to trusted and vetted non-profits.
The unforgettable fragrances include Lavender + Bergamot, Evergreen + Eucalyptus, Vetiver + Tonika, Aspen + Fog, Cedar + Tobacco, and Oakmoss + Amber. All products come in a minimalist and stylishly colored jar. Calyan Wax Co.'s candles are 100% soy wax, non-toxic, vegan, and infused with essential oil.
Image Credit: Calyan Wax Co.
The unforgettable fragrances include Lavender + Bergamot, Evergreen + Eucalyptus, Vetiver + Tonika, Aspen + Fog, Cedar + Tobacco, and Oakmoss + Amber. All products come in a minimalist and stylishly colored jar. Calyan Wax Co.'s candles are 100% soy wax, non-toxic, vegan, and infused with essential oil.
Image Credit: Calyan Wax Co.
Trend Themes
1. Ethical Consumer Goods - The demand for consumer goods made ethically along with social missions is on the rise, providing opportunities for brands to showcase transparency and promote social responsibility.
2. Socially Responsible Marketplaces - The emergence of marketplaces promoting socially responsible brands provides opportunities for entrepreneurs to showcase their brands and expand their customer base.
3. Socially Conscious Marketing Strategies - The use of cause-related marketing strategies to enhance social sustainability and promote a sense of social responsibility is on the rise, providing an opportunity for brands to showcase their values and mission while resonating with their customers.
Industry Implications
1. Home Decor - The home decor industry can innovate by producing ethically-conscious home goods and partnering with organisations that fight against social evils like human trafficking.
2. Candles - The candle industry can innovate by producing eco-friendly and ethically-made candles that support social causes like human trafficking.
3. Non-profit Sector - Non-profit sectors can enhance their funding by partnering with socially committed businesses, which would help promote greater social responsibility and impact initiatives.
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