Spent grain leftover from barley is being re-used in alternative products
Trend - Brands are now upcycling the waste created by using barley by making new products with leftover spent grains. Products in this space include everything from alternative milks to small pieces of furniture.
Insight - Upcycling is increasingly common as more consumers demand that brands are held responsible for the waste they contribute to the environment. Ensuring products are part of the circular economy helps build trust between the brand and the consumer.
Insight - Upcycling is increasingly common as more consumers demand that brands are held responsible for the waste they contribute to the environment. Ensuring products are part of the circular economy helps build trust between the brand and the consumer.
Workshop Question - How could your brand better align with the circular economy?
Trend Themes
1. Upcycling - Brands are focusing on upcycling waste to create new products, building the trust between the brand and customers by promoting a circular economy.
2. Circular Economy - Efforts towards closing the loop by reusing/recycling waste products and creating a less wasteful approach to production are becoming increasingly popular.
3. Sustainability-focused - Brands are becoming more focused on embracing new technologies and materials to reduce waste and reduce their carbon footprint, with a focus on creating sustainable products.
Industry Implications
1. Beverage Industry - With the Upcycled Barley trend, beverage industry professionals could focus on creating sustainable by-products or find innovative ways of reusing ingredients, potentially gaining a competitive advantage.
2. Retail and E-commerce Industry - The Circular Economy trend offers huge opportunities to build competitive advantage in the retail and e-commerce industry, for brands who focus on creating sustainable, reusable products.
3. Hospitality Industry - The shift towards Sustainable Bar Concepts provides innovative ways for the hospitality industry to reduce their carbon footprint and waste, while promoting sustainable practices to consumers.
4 Featured, 36 Examples:
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Date Range:
Jun 20 — Oct 21
Trending:
Warm
Consumer Insight Topics:
