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Branded Hosting

Brands help consumers along in the process of hosting

Trend - Brands that are often paired with socialization and entertainment are now helping consumers use their products to create in-home hosting experiences in a post-pandemic world. Examples in this space include backyard parties made in collaboration with drink brands, and streaming sites that have partnered with alcohol brands.

Insight - As North American consumers enter unfamiliar territory where they're having to re-enter public spheres in a post-pandemic world, they're increasingly turning to brands that help this process along. Whether it's in socialization or health maintenance, consumers are relying on brands for their post-pandemic lives.
Workshop Question - How is your brand helping customers adjust to post-pandemic lifestyles?
Trend Themes
1. In-home Hosting Experiences - Brands are helping consumers use their products to create in-home hosting experiences in a post-pandemic world.
2. Low/no Alcohol Libations - Growing consumer desires for low alcohol and alcohol-free libations are leading to virtual Aperitivo events and product launches with major brands like Peroni.
3. At-home Entertaining Partnerships - Partnerships are forming to suggest ways how entertaining experiences at home can be elevated with unique pairings.
Industry Implications
1. Food & Beverage - Brands are offering low/no alcohol libations, and hosting virtual events focused on pairing food and drinks.
2. Home Decor & Design - Tablescape and home hosting kits are being offered as a complete party solution with all design and decor included.
3. Entertainment - Partnerships are forming to elevate the at-home entertainment experience with unique pairings such as cocktails designed for specific television shows.
4.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 54 Examples:
107,136 Total Clicks
Date Range:
Feb 21 — Nov 22
Trending:
Average
Consumer Insight Topics:

Featured Examples

At-Home Entertaining Partnerships
At-Home Entertaining Partnerships
HBO MAX x Moët Hennessy Elevate Entertaining Experiences at Home
Premium streaming service HBO Max and luxury wines and spirits brand Moët Hennessy are partnering to suggest ways how entertaining experiences at home can be elevated with unique pairings. The... MORE
Summer Tablescape Kits
Summer Tablescape Kits
Tablescape Kits Help Host the Perfect Summer Dinner Party
Tablescape Kits are a way to bring Instagram-worthy tables to your next party. Since 2020, the world has seen a shift in how we host celebrations. Instead of opting for an expensive party at a... MORE
Virtual Aperitivo Events
Virtual Aperitivo Events
The Peroni Libera 0.0% Launch Event was Hosted by Chef Rob Rossi
Peroni Nastro Azzurro recently launched its Peroni Liberia 0.0% beer, an alcohol-free beverage that will be available across Ontario and sold exclusively at LCBO locations. The product is “... MORE
Friendsgiving Hosting Kits
Friendsgiving Hosting Kits
Wasa's Kits Feature Athleisure Outfits for Low-Key Get-Togethers
To help friends make the most of time shared together this Thanksgiving, Wasa teamed up with friendship coach Danielle Bayard Jackson to release limited-edition Friendsgiving hosting kits. These... MORE
Backyard Seltzer Gardens
Backyard Seltzer Gardens
PRESS & Emily Henderson are Turning Backyards into Refreshing Escapes
This summer, PRESS Premium Alcohol Seltzer is teaming up with stylist and designer Emily Henderson to transform backyard spaces into seltzer gardens. Knowing that people are eager to gather in... MORE
Home Entertaining Video Series
Home Entertaining Video Series
Black Southern Belle Launched a Series of Entertaining Tips
Black Southern Belle is a lifestyle brand focused on Black American women in and from the South. This fall, the brand released a three-part video series celebrating Historically Black Colleges and... MORE

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