HERO is an Eau de Cologne That Pays Tribute to the Front Lines
Laura McQuarrie — June 11, 2020 — Fashion
References: shop.auparfum & premiumbeautynews
The HERO eau de cologne by Symrise was created to pay homage to essential workers and the scent is also being shared for free with the everyday heroes of the lockdown—like hospital staff, supermarket employees and more. To create the fragrance, 19 perfumers joined forces to capture the unique essence and energy of selfless efforts. The scent boasts notes of Madagascar mandarin orange, bergamot, peppermint and ginger, followed by ambrette seed, iris and rose aroma, plus a comforting base of gaiac wood, sandalwood, Madagascar vetiver, cypress and vanillin.
All proceeds from the sale of the product will be donated to the AFAA SOS Anosmie to support awareness and research for sensory disorders.
Image Credit: Symrise
All proceeds from the sale of the product will be donated to the AFAA SOS Anosmie to support awareness and research for sensory disorders.
Image Credit: Symrise
Trend Themes
1. Fragrances for Essential Workers - Creating fragrances specifically designed to pay tribute to essential workers presents an opportunity for disruptive innovation in the fragrance industry.
2. Collaborative Perfume Creation - The collaboration of multiple perfumers to capture the essence and energy of selfless efforts opens up opportunities for disruptive innovation in the fragrance industry.
3. Scent-based Donations - Donating proceeds from fragrance sales to support sensory disorder awareness and research presents an opportunity for disruptive innovation in the fragrance industry.
Industry Implications
1. Fragrance - The fragrance industry can explore innovative ways to develop scents that pay tribute to specific groups such as essential workers.
2. Nonprofit - Nonprofit organizations focused on sensory disorders can leverage scent-based initiatives as a means to raise funds and increase awareness.
3. Healthcare - Hospitals and healthcare facilities can incorporate scent-based products as a way to support and show appreciation to their essential staff members.
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