Henry Rose Debuted Its Sevents Invigorating Fragrance, Smyth
Grace Mahas — July 16, 2020 — Fashion
References: henryrose
As genderless fragrances continue to dominate the aroma market, the eco-friendly fragrance brand, Henry Rose, is setting itself apart with the launch of its seventh scent, Smyth. The invigorating scent is described as a "crisp green apple [aroma] rounded with watery notes and sheer white woods for a bright finish."
As with all the brand's fragrances, the Smyth is EWG Verified by the Environmental Working Group and Cradle to Cradle certified by the Cradle to Cradle Products Innovation Institute. In addition, the Smyth fragrance boasts 100% ingredient transparency and is free of all endocrine disruptors, parabens, phthalates, and carcinogens.
Consumers can now purchase the new scent online in either a full-size bottle size (50 ML) for $120.00 or a rollerball (8ML) for $50.00.
Image Credit: Henry Rose
As with all the brand's fragrances, the Smyth is EWG Verified by the Environmental Working Group and Cradle to Cradle certified by the Cradle to Cradle Products Innovation Institute. In addition, the Smyth fragrance boasts 100% ingredient transparency and is free of all endocrine disruptors, parabens, phthalates, and carcinogens.
Consumers can now purchase the new scent online in either a full-size bottle size (50 ML) for $120.00 or a rollerball (8ML) for $50.00.
Image Credit: Henry Rose
Trend Themes
1. Genderless Fragrances - The rise of genderless fragrances opens up opportunities for brands to cater to a wider audience and challenge traditional notions of scent.
2. Eco-friendly Fragrances - The demand for eco-friendly fragrances creates a market for brands to develop sustainable products and appeal to environmentally conscious consumers.
3. Transparency in Fragrance Ingredients - The emphasis on ingredient transparency in fragrances presents an opportunity for brands to build trust and provide consumers with the information they need to make informed purchasing decisions.
Industry Implications
1. Fragrance Industry - The fragrance industry can capitalize on the trend of genderless and eco-friendly fragrances by developing innovative products that cater to changing consumer preferences.
2. Beauty and Personal Care Industry - The beauty and personal care industry can expand its offerings to include genderless fragrances and environmentally friendly options, meeting the demand of consumers seeking inclusive and sustainable products.
3. Sustainable Packaging Industry - The need for eco-friendly fragrances opens up opportunities for the sustainable packaging industry to develop innovative solutions that reduce waste and limit environmental impact.
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