CBD is used as a highlighted ingredient in acne treatments
Trend - CBD's natural anti-inflammatory properties, coupled with its popularity as a soothing skincare ingredient in North America, has resulted in brands marketing it as a primary ingredient in their acne treatment products.
Insight - In regions where it's legalized, cannabis is increasingly being used by consumers as a "wellness" ingredient. Its use in everything from meditation to skincare comes from the product's many studied benefits, and consumers are increasingly turning to it as a solution to some of their milder mental and physical health concerns.
Insight - In regions where it's legalized, cannabis is increasingly being used by consumers as a "wellness" ingredient. Its use in everything from meditation to skincare comes from the product's many studied benefits, and consumers are increasingly turning to it as a solution to some of their milder mental and physical health concerns.
Workshop Question - How could your brand collaborate with the cannabis industry?
Trend Themes
1. Increased Use of CBD in Skincare - CBD's anti-inflammatory and soothing properties are making it a popular ingredient in skincare products, particularly for addressing acne and aging concerns.
2. Growing Interest in Natural and Plant-based Ingredients - Consumers are increasingly seeking out skincare products that use natural and plant-based ingredients, such as hemp seed oil and bakuchiol, to nourish and protect the skin.
3. Rise of Dual-purpose Skincare Products - Consumers are seeking out skincare products that multitask and can be used for both facial and body care, offering convenience and simplicity.
Industry Implications
1. CBD Industry - The CBD industry is rapidly expanding with more companies focused on incorporating CBD into skincare products and other wellness products.
2. Natural Skincare Industry - The natural skincare industry is growing as more consumers prioritize non-toxic and plant-based ingredients in their skincare routines.
3. Personalized Skincare Industry - As more skincare products offer multi-functional benefits, we can also expect to see a rise in personalized skincare based on individual skin concerns and goals.
