Herbcraft Perfumery's Memoria Boasts a Mystical Inspiration
Jana Pijak — August 12, 2020 — Fashion
References: herbcraftperfumery
Herbcraft Perfumery's Memoria scent is part of the San Francisco-based brand's Spirits of Space collection -- also featuring the Ceremonia fragrance. Founded by perfumer and aromatherapist Mauricio Garcia, the Latinx-owned company specializes in artisan fragrances that are also sustainably sourced and free from vulnerable materials.
Each of Herbcraft Perfumery's scents are inspired by ancient rituals and founder Mauricio's childhood in his grandmother's garden. Each is also said to "invoke and shape the energetic and physical space around the wearer" and tells a different multifaceted story.
Memoria is a bold and refreshing scent that pairs dominant bergamot, juniper, wormwood, fir, fog and pine notes with mint, cypress, honeysuckle, amber, cedar, tree moss, roasted marshmallow and smoke. The result is a complex fragrance that is also eco-friendly thanks to Herbcraft Perfumery's founding membership in the Coalition of Sustainable Perfumers.
Each of Herbcraft Perfumery's scents are inspired by ancient rituals and founder Mauricio's childhood in his grandmother's garden. Each is also said to "invoke and shape the energetic and physical space around the wearer" and tells a different multifaceted story.
Memoria is a bold and refreshing scent that pairs dominant bergamot, juniper, wormwood, fir, fog and pine notes with mint, cypress, honeysuckle, amber, cedar, tree moss, roasted marshmallow and smoke. The result is a complex fragrance that is also eco-friendly thanks to Herbcraft Perfumery's founding membership in the Coalition of Sustainable Perfumers.
Trend Themes
1. Sustainable Fragrances - The trend of creating fragrances using sustainably sourced ingredients, free from vulnerable materials, is disrupting traditional perfume making.
2. Ritual-inspired Scents - The trend of crafting scents inspired by ancient rituals creates a unique offering for customers seeking a deeper connection to their fragrance selections.
3. Multifaceted Fragrances - The trend of creating complex fragrances that tell a story, featuring a variety of notes, creates a unique and personalized experience for each wearer.
Industry Implications
1. Perfume Manufacturing - Manufacturers can differentiate their products by using sustainable ingredients, inspiring ritualistic experiences and adding complexity to their fragrances' blends.
2. Sustainable Beauty - The trend towards the use of eco-friendly materials is disrupting the cosmetic industry and creating opportunities for brands exploring sustainable practices.
3. Artisanal Fragrances - Crafting fragrances using unique storytelling, personalized notes and sustainable ingredients can disrupt traditional fragrance manufacturing and create a more meaningful experience for consumers.
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