L'Aromatica Specializes in Preservative-Free, Vegan Scents
Jana Pijak — August 11, 2020 — Fashion
References: laromaticaperfume
L'Aromatica is a Latinx-owned and operated fragrance brand based in California. The company specializes in artisan, small batch fragrances that are gender-neutral and made with premium ingredients.
"Each perfume tells a story, whether it was inspired by a flower, dessert, liquor, season, place or person," with signature scents like the rose-infused Dapper, the jasmine and key lime-heavy Hello Delicious and Hemlock featured. Hemlock sets a particularly memorable mood with notes of leather, tobacco, cannabis, gin, beer and sweat combined to create a bottled scent version of a sweaty rock dive bar.
Featuring no phthalates, fillers or synthetics, the L'Aromatic fragrance range is vegan and cruelty-free. The brand's signature scents are sold in eco-friendly packaging that is re-fillable and recyclable, with each product offered in sample sizes for those looking to try before they buy.
"Each perfume tells a story, whether it was inspired by a flower, dessert, liquor, season, place or person," with signature scents like the rose-infused Dapper, the jasmine and key lime-heavy Hello Delicious and Hemlock featured. Hemlock sets a particularly memorable mood with notes of leather, tobacco, cannabis, gin, beer and sweat combined to create a bottled scent version of a sweaty rock dive bar.
Featuring no phthalates, fillers or synthetics, the L'Aromatic fragrance range is vegan and cruelty-free. The brand's signature scents are sold in eco-friendly packaging that is re-fillable and recyclable, with each product offered in sample sizes for those looking to try before they buy.
Trend Themes
1. Latinx-owned Fragrance Brands - There is a growing demand for authentic and diverse fragrance options that reflect the Latinx community.
2. Small Batch, Artisan Fragrances - Consumers are seeking out unique and specialized fragrances that are made with premium ingredients in limited quantities.
3. Clean Beauty and Sustainability - Consumers are increasingly conscious of the impact their purchases have on the environment and are looking for eco-friendly and cruelty-free options.
Industry Implications
1. Fragrance Industry - There is an opportunity to disrupt the traditional fragrance industry by offering more diverse and sustainable options.
2. Beauty and Personal Care Industry - The beauty and personal care industry can benefit from incorporating more clean and eco-friendly products that cater to a wider range of consumers.
3. Eco-friendly Packaging Industry - There is room for innovation in the eco-friendly packaging industry to accommodate the growing demand for refillable and recyclable packaging.
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