Subscriptions go beyond food and fashion to offer consumer convenience
Implications - Responding to a growing demand for convenience, subscription services are turning to niche offerings for consumer appeal. Providing deliveries for things like printed photos and craft coffee, brands are catering to niche interests as a means to expand market audiences. This speaks to a shift toward more customized sources of consumer convenience.
Trend Themes
1. Hyper-specific Subscription - Brands are catering to niche interests as a means to expand market audiences.
2. Non-toxic Beauty Subscriptions - Subscription services are shifting towards more sustainable and ecologically responsible beauty products.
3. Motherhood Subscription Boxes - Subscription services are introducing boxes that help mothers pamper themselves as a means of treating a guilt they commonly feel.
Industry Implications
1. E-commerce Retail - Hyper-specific subscription services are disrupting e-commerce retail with their niche product offerings.
2. Beauty and Skincare - Subscription services are disrupting the beauty and skincare industry and promoting consumers to switch to more natural and toxin-free products.
3. Maternal and Parenting - Subscription services are disrupting the pregnancy, infant and maternal industry with monthly boxes for mothers.
5 Featured, 43 Examples:
174,139 Total Clicks
Date Range:
Jun 14 — Nov 15
Trending:
Warm
Consumer Insight Topics:
