Cup of Joe Sells Beans in a Traditional Cup
Jamie Danielle Munro — July 11, 2014 — Marketing
References: yijialiang.net & packageinspiration
Cup of Joe coffee company, with the help of Yijia Liang, have used a distinct kind of packaging for its product. For those who would like to buy beans from a store, they are able to carry them away in a coffee cup, instead of a plain paper bag. Talk about meta.
The name of the company is also blatant on the coffee cup, with Cup of Joe written in bold letters across the front. The different kinds of beans can be taken away with various hues of cups too, so as to ensure that one doesn't confuse the different flavors. Each cup even comes with a helpful handle for transporting the beans.
Yijia Liang did a great job with coming up with the design on this product.
The name of the company is also blatant on the coffee cup, with Cup of Joe written in bold letters across the front. The different kinds of beans can be taken away with various hues of cups too, so as to ensure that one doesn't confuse the different flavors. Each cup even comes with a helpful handle for transporting the beans.
Yijia Liang did a great job with coming up with the design on this product.
Trend Themes
1. Distinctive Product Packaging - Using unique packaging for traditional products can provide a memorable customer experience for increased brand loyalty and word-of-mouth advertising.
2. Brand-centric Design - Designing packaging with bold branding elements can aid in product recognition and help increase brand awareness.
3. Functional Packaging - Including functional elements in packaging such as handles or easy-open features can improve customer convenience and satisfaction.
Industry Implications
1. Coffee Retail - Coffee retailers can differentiate their products and increase brand loyalty by incorporating unique packaging designs.
2. Packaging Manufacturing - Packaging manufacturers can seize the opportunity to create new, innovative designs that cater to business owners who value striking and functional packaging.
3. Consumer Goods Retail - Consumer goods retailers can learn from innovative packaging designs to help their own products stand out and compete in the market.
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