The Carnivore Club Creates Special Care Packages for Meat Lovers
Michael Baxter — March 27, 2014 — Marketing
References: facebook
The Carnivore Club is a store for those who know that regular supermarket meat simply won't cut it. Much like a fruit of the month club, Carnivore Club delivers specific packages for those looking for delicious meat.
When you make a company based completely on meat, it can be hard to sell it to people, especially with the rise of vegetarianism and veganism. Carnivore Club makes its impact by only delivering the best product a meat company can offer, to people for whom nothing else will do. People tend to get caught up eating the same things, so having a company that will essentially make your choice for you can be beneficial.
Marketing to customers directly in their home has proven effective for other companies, so being someone's go-to butcher and delivery service whenever they need food puts Carnivore Club a "cut" above the rest.
When you make a company based completely on meat, it can be hard to sell it to people, especially with the rise of vegetarianism and veganism. Carnivore Club makes its impact by only delivering the best product a meat company can offer, to people for whom nothing else will do. People tend to get caught up eating the same things, so having a company that will essentially make your choice for you can be beneficial.
Marketing to customers directly in their home has proven effective for other companies, so being someone's go-to butcher and delivery service whenever they need food puts Carnivore Club a "cut" above the rest.
Trend Themes
1. Meat Subscription Packages - Opportunity for other meat companies to offer curated meat subscription packages for meat lovers.
2. Personalized Food Delivery - Opportunity for companies to provide personalized subscription delivery for specialized diets such as paleo or keto.
3. Meat Snack Boxes - Opportunity for companies to offer subscription snack boxes customized with meat snacks for meat lovers.
Industry Implications
1. Meat Industry - Meat companies can create more personalized subscription services for meat lovers to stay competitive.
2. Subscription Box Industry - Subscription box companies can explore offering specialized dietary options such as meat-only boxes.
3. Food Delivery Industry - Food delivery companies can expand their services to offer personalized subscription delivery for specialized diets such as paleo or keto.
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