Marks & Spencer and Adnams are Creating Beer from Discarded Bread Crusts
Laura McQuarrie — May 2, 2018 — Eco
References: adnams & foodandwine
British multinational retailer Marks & Spencer and Adnams, a British brewery, have teamed up to launch a unique line of beer called 'Used Our Loaf' that makes use of discarded bread crusts from the retailer’s sandwiches.
The Adnams Used Our Loaf line includes three kinds of beer: Triple English Hop Southwold Pale Ale, Early Grey Pale Ale, and Raspberry Fruit Beer. The first batch of beer is said to have used more than three-quarters of a ton of surplus bread, plus three times as much barley, making for a finished product that's about a quarter bread waste.
Beyond brewing beer, Marks & Spencer and Adnams are further putting the spent grains to good use by sharing them with farms to be used as animal feed.
The Adnams Used Our Loaf line includes three kinds of beer: Triple English Hop Southwold Pale Ale, Early Grey Pale Ale, and Raspberry Fruit Beer. The first batch of beer is said to have used more than three-quarters of a ton of surplus bread, plus three times as much barley, making for a finished product that's about a quarter bread waste.
Beyond brewing beer, Marks & Spencer and Adnams are further putting the spent grains to good use by sharing them with farms to be used as animal feed.
Trend Themes
1. Sustainable Brewing - Many food-related industries can examine the potential of upcycling surplus food as a business practice.
2. Circular Economy - Various industries can innovate by reducing waste and repurposing discarded materials to create new products and services.
3. Collaborative Efforts - Joint ventures can be tapped to entice partnerships which can contribute to sustainable initiatives that benefit both parties involved.
Industry Implications
1. Brewing Industry - Breweries are experimenting with waste reduction techniques by using surplus food to create beer.
2. Food Retail Industry - Food retailers can move towards the practice of upcycling surplus food to create new products, thereby decreasing waste in the long term.
3. Agriculture Industry - Animal feed created from spent grains and bread waste created from brewing processes can have a sustainable impact on the agriculture industry.
4.1
Score
Popularity
Activity
Freshness
