Toronto's Labothéry Invites People to Play Chemist and Make Their Own Drinks
Laura McQuarrie — March 9, 2018 — Lifestyle
Labothéry is a new laboratory-themed tea cafe concept that recently opened in the heart of downtown Toronto, which invites people partake in a unique drinking experience that involves developing one's own signature tea.
All of the available ingredients at Labothéry are presented in lab-themed packaging, making it easy for customers to see and choose exactly what will go into a drink of their own design. As Labothéry sees it, the customer should be given full control over every component of their drink.
As customization is at the center of the experience at Labothéry, it does not have a menu of any kind. One might be inspired to create a matcha coconut milk tea with lychee boba or a durian white chocolate milk tea with green apple pearls, but the options are endless.
All of the available ingredients at Labothéry are presented in lab-themed packaging, making it easy for customers to see and choose exactly what will go into a drink of their own design. As Labothéry sees it, the customer should be given full control over every component of their drink.
As customization is at the center of the experience at Labothéry, it does not have a menu of any kind. One might be inspired to create a matcha coconut milk tea with lychee boba or a durian white chocolate milk tea with green apple pearls, but the options are endless.
Trend Themes
1. Customized Beverage Experiences - Lab-Style Tea Shops like Labothéry are disrupting the beverage industry by offering customers the ability to create their own signature drinks with lab-themed packaging and full ingredient control.
2. Lab-themed Packaging - The use of lab-themed packaging at Lab-Style Tea Shops creates a unique and immersive experience for customers, encouraging them to explore and experiment with different drink combinations.
3. Menu-less Concepts - The absence of traditional menus at Lab-Style Tea Shops allows for increased customization and creativity, enabling customers to come up with endless drink options.
Industry Implications
1. Beverage - The beverage industry can embrace the Lab-Style Tea Shop trend by incorporating customization options and lab-themed packaging to attract customers and provide a unique experience.
2. Hospitality - The hospitality industry should consider implementing lab-themed concepts like Labothéry to enhance customer satisfaction and offer innovative experiences at cafes and tea shops.
3. Food Retail - Lab-Style Tea Shops present an opportunity for food retail businesses to introduce customizable beverage offerings alongside traditional packaged products, catering to consumer demand for unique and personalized experiences.
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