The Pure Project Brewing Sakura IPA Infuses Rice into the Recipe
Michael Hemsworth — May 15, 2018 — Lifestyle
References: purebrewing.org & uncrate
Craft beer is showing little sign of slowing down in popularity amongst consumers who are seeking out something different from the mainstream, so breweries are responding with new options like the Pure Project Brewing Sakura IPA.
The beer is an unfiltered west coast IPA that has been created as a collaboration with the aforementioned brewery and Pizza Port Brewing, which holds five brewpubs across California. The beer naturally gets its name from the Japanese cherry blossom and has been infused with rice in the recipe alongside Wainea and Mosaic hops for a refreshing, spring-ready libation.
The Pure Project Brewing Sakura IPA identifies how smaller brands are capable of creating premium seasonal products rather than offering a set number of options to keep consumers interested and coming back.
The beer is an unfiltered west coast IPA that has been created as a collaboration with the aforementioned brewery and Pizza Port Brewing, which holds five brewpubs across California. The beer naturally gets its name from the Japanese cherry blossom and has been infused with rice in the recipe alongside Wainea and Mosaic hops for a refreshing, spring-ready libation.
The Pure Project Brewing Sakura IPA identifies how smaller brands are capable of creating premium seasonal products rather than offering a set number of options to keep consumers interested and coming back.
Trend Themes
1. Craft Beer - Craft breweries are responding to consumer demand for something different from mainstream beer options, presenting an opportunity for innovative flavors and brewing techniques.
2. Collaborations - Breweries are partnering with other brands to create unique and limited-edition beers, opening up possibilities for creative flavor combinations and cross-promotion opportunities.
3. Seasonal Offerings - Smaller brands are taking advantage of the demand for seasonal products, allowing them to showcase their creativity and cater to consumers' desire for variety.
Industry Implications
1. Craft Brewing - Craft breweries can explore innovative recipes and brewing techniques to create unique and flavorful beers that differentiate them from mainstream brands.
2. Hospitality - Collaborations between breweries and restaurants/bars can create exclusive beer offerings that attract customers and enhance the overall dining/drinking experience.
3. Consumer Goods - Brands in the consumer goods industry can capitalize on the trend of seasonal offerings by introducing limited-edition products that align with specific seasons or occasions.
2.7
Score
Popularity
Activity
Freshness
