The Big MacInnes is a Plant-Based Take on A Big Mac Made With Chickpeas
In celebration of the London Ribfest, chef James McInnes put together a vegan alternative to the classic Big Mac fast food burgers popularized by McDonald's using a plant-based patty made from chickpeas. The vegan burgers, called the Big MacInnes, are complete with dairy-free condiments that replicate the taste and texture of the meat version using natural ingredients.
The burger contains a chickpea patty that is served with vegan thousand island dressing, dairy-free cheese, lettuce, cucumber and onions. The burger is double stacked, just like the cult Big Mac is.
The Big MacInnes burgers sold out entirely in two days. This speaks to how fast food eateries can tap simultaneously into the vegan and non-vegan market by recreating classic dishes using plant-based ingredients.
The burger contains a chickpea patty that is served with vegan thousand island dressing, dairy-free cheese, lettuce, cucumber and onions. The burger is double stacked, just like the cult Big Mac is.
The Big MacInnes burgers sold out entirely in two days. This speaks to how fast food eateries can tap simultaneously into the vegan and non-vegan market by recreating classic dishes using plant-based ingredients.
Trend Themes
1. Plant-based Fast Food - Fast food chains should consider adding plant-based options to their menus to attract vegan and non-vegan customers.
2. Dairy-free Condiments - There is an opportunity for the creation and marketing of dairy-free condiments to cater to the growing demand for vegan food.
3. Vegan Alternatives - Chefs and food entrepreneurs should continue to innovate and create delicious vegan alternatives to classic fast food dishes.
Industry Implications
1. Fast Food - Fast food chains should explore adding vegan options to their menus to cater to the growing market of plant-based eaters.
2. Plant-based Food - Companies and brands in the plant-based food industry can take advantage of the growing demand for vegan fast food options.
3. Food Service and Hospitality - Restaurants and cafes can attract vegan and non-vegan customers by offering plant-based alternatives to iconic fast food favorites.
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