This Vegetable Water Packaging Makes a Nutritious Choice Endearing
Amelia Roblin — September 5, 2016 — Lifestyle
References: brandopus & thedieline
Veggies unfortunately don't have the reputation for being the most enticing of foods, but this vegetable water with its delightful packaging is working to change the minds of kids and adults alike. The product is an all-natural beverage made from the wholesome ingredients of cucumber, beet and ginger, with no sugar added, completing a supremely healthy drink.
The way that BrandOpus has gone about reworking the look of the single-serving bottles was to bring life to the J.F.Rabbit character behind the juice. The adorable bunny is depicted in a simple illustrated form, riding on adapted vegetable machines across the surface of the nutritious liquid.
While there is already an increasing demand for healthy and low-sugar beverages, this vegetable water product with its endearing shelf appeal will certainly have success in sales.
The way that BrandOpus has gone about reworking the look of the single-serving bottles was to bring life to the J.F.Rabbit character behind the juice. The adorable bunny is depicted in a simple illustrated form, riding on adapted vegetable machines across the surface of the nutritious liquid.
While there is already an increasing demand for healthy and low-sugar beverages, this vegetable water product with its endearing shelf appeal will certainly have success in sales.
Trend Themes
1. Healthy Beverage Options - The increasing demand for healthy and low-sugar beverages presents an opportunity for innovative products like vegetable water.
2. Kid-friendly Packaging - Endearing and playful packaging designs, like the bunny-branded bottles, can attract children and make healthy drinks more appealing.
3. Vegetable-based Beverages - The rise of vegetable-based beverages, such as cucumber, beet, and ginger water, taps into the trend of using vegetables in creative and nutritious ways.
Industry Implications
1. Beverage - The beverage industry can capitalize on the demand for healthy and innovative drink options by introducing more vegetable-based beverages with appealing packaging.
2. Packaging - The packaging industry can create unique and engaging designs, like the bunny-themed concept, to make healthy products more visually appealing and desirable to consumers.
3. Health and Wellness - The health and wellness industry can promote vegetable-based beverages as part of a balanced diet, capitalizing on the trend of nutritious and low-sugar drink options.
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