Boston Pizza's Valentine's Day Special Raises Money for Charity
Meghan Young — February 5, 2015 — Social Good
References: bostonpizza
In place of the usual chocolates and roses often purchased in lieu of Valentine's Day, Boston Pizza is giving people the option to shower their loved one with heart-shaped pizzas. Not everyone has a sweet tooth or loves receiving stuffed animals as an adult. And as the sentiment goes, the way to a person's heart is often through his or her stomach.
Yet Boston Pizza's heart-shaped pizzas provide more than an alternative to traditional Valentine's Day gifts. A dollar from every heart-shaped pizza purchased on February 14 will be donated to the Boston Pizza Foundation Future Prospects, a charity helping youth across Canada benefit from positive mentorships. The heart-shaped pizzas are available in small and medium sizes with any of the gourmet and create-your-own pizza varieties. This allows the giver to personalize the meal for his or her significant other.
Yet Boston Pizza's heart-shaped pizzas provide more than an alternative to traditional Valentine's Day gifts. A dollar from every heart-shaped pizza purchased on February 14 will be donated to the Boston Pizza Foundation Future Prospects, a charity helping youth across Canada benefit from positive mentorships. The heart-shaped pizzas are available in small and medium sizes with any of the gourmet and create-your-own pizza varieties. This allows the giver to personalize the meal for his or her significant other.
Trend Themes
1. Charity Tie-in Promotions - Companies can offer charitable donations for products sold as a way to increase sales and build customer loyalty while supporting social causes.
2. Alternative Valentine's Day Gifts - Businesses could create unique gifts for Valentine's day as an alternative to the traditional chocolates and flowers, like heart-shaped pizzas!.
3. Personalized Food Options - Companies could offer customizable food options, like gourmet and create-your-own pizzas, to allow customers to personalize meals and increase engagement.
Industry Implications
1. Restaurant - Restaurants can offer specials and unique menu items for occasions or holidays to increase sales and create memorable customer experiences.
2. Charity - Charities can partner with businesses to promote their causes while also receiving donations based on products sold.
3. Retail - Retail companies can offer unique products for occasions, like Valentine's Day, to capture customers' attention and increase sales.
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