Pricake's Cupcake Box Sets Offer Little Tastes of Indulgence
Laura McQuarrie — March 4, 2015 — Lifestyle
References: facebook & thedieline
Aiming to strike a balance between natural health and indulgence is Pricake's giftable sets, designed to be much smaller than the average cupcake box.
Although the miniature cupcakes are marvels in themselves, what really sets Pricake apart is the care that has been put into the packaging design of its boxes. The thoughtful form of the box has been designed to include a leaf-shaped handle, so that no additional bags are required to transport a set of the cupcakes home. The leafy motif is repeated throughout Pricake's branding on logos, patterns and even some of the cupcake embellishments, stressing a natural take on the sugary confections. Whether it's a small box of four mini cupcakes or a set of more, these treat-filled boxes would be a delight to receive as a gift.
Although the miniature cupcakes are marvels in themselves, what really sets Pricake apart is the care that has been put into the packaging design of its boxes. The thoughtful form of the box has been designed to include a leaf-shaped handle, so that no additional bags are required to transport a set of the cupcakes home. The leafy motif is repeated throughout Pricake's branding on logos, patterns and even some of the cupcake embellishments, stressing a natural take on the sugary confections. Whether it's a small box of four mini cupcakes or a set of more, these treat-filled boxes would be a delight to receive as a gift.
Trend Themes
1. Miniature Desserts - Opportunity to create a line of products that offers small, high-quality desserts to appeal to indulgence-seekers who want to manage portion sizes.
2. Sustainable Packaging Design - Opportunity to decrease packaging waste and emphasize eco-friendly brand values with creative and functional packaging solutions.
3. Natural Confections - Opportunity to develop a brand identity that emphasizes natural ingredients and healthy options for those who want to indulge without sacrificing their health and well-being.
Industry Implications
1. Packaged Foods - Opportunity to innovate in the food packaging and presentation industry by emphasizing sustainability and brand identity through thoughtful design.
2. Bakery - Opportunity for bakeries to offer a variety of portion-controlled desserts in addition to their standard offerings, appealing to health-conscious and portion-aware customers.
3. Gifts and Specialty Products - Opportunity to create a line of unique and creative gift boxes with a natural or sustainable theme, appealing to consumers who are interested in eco-friendly and health-conscious products.
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