French Confectionery 'Babines' Crafted a Line of Popular Media Sweets
Malika Renee Butss — December 2, 2015 — Lifestyle
References: highsnobiety & chiclaunches
French confectionery maker Babines has looked to pop culture for its latest line of sweet treats. The brand's release of 3D-printed lollipops display shapes any millennial would recognize.
To make these tasty suckers, the French confectionery label used 3D-printed molds modeled after popular icons like a dollar sign, a game console, the Facebook like symbol and a Nike Air Force 1. The lollipops come in an assortment of flavors from blueberry to lemon and even cola.
The young French brand is using this new line of fresh lollipops as a way to uphold its reputation as a blossoming label that specializes in handcrafted lollipops for the millennial generation. Babines also offers a customization service so consumers can create their own pop culture lollipops.
To make these tasty suckers, the French confectionery label used 3D-printed molds modeled after popular icons like a dollar sign, a game console, the Facebook like symbol and a Nike Air Force 1. The lollipops come in an assortment of flavors from blueberry to lemon and even cola.
The young French brand is using this new line of fresh lollipops as a way to uphold its reputation as a blossoming label that specializes in handcrafted lollipops for the millennial generation. Babines also offers a customization service so consumers can create their own pop culture lollipops.
Trend Themes
1. 3d-printed Lollipops - The use of 3D printing technology in the creation of lollipops offers an opportunity for confectionery brands to tap into the growing trend of personalized edible products.
2. Pop Culture-inspired Sweets - Creating lollipops shaped like popular icons from movies and social media symbols presents an innovative way for confectionery companies to engage with the millennial market.
3. Customized Confectionery - The introduction of a customization service allows consumers to have personalized lollipops, encouraging confectionery brands to explore unique and tailored offerings.
Industry Implications
1. Confectionery - The confectionery industry can leverage the trend of pop culture-inspired lollipops to attract young consumers with a taste for novelty and customization.
2. Food Manufacturing - Incorporating 3D printing technology into the production process presents an opportunity for food manufacturing companies to create unique, visually appealing candy products.
3. Personalized Gifts - The availability of customized pop culture lollipops opens up a market for personalized gifts, which could be explored by companies specializing in gift products.
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