This Jewelry Collection by GoldieRox Marries Burgers and Bling
Rahul Kalvapalle — March 15, 2014 — Fashion
References: hoochiemama.me & lamodadubai.ae
Jewelry designer Roxanne Rajcoomar aka 'GoldieRox' released a jewelry line unique in that it isn't inspired by nature, pop culture or obscure tribal bling -- it's inspired by junk food.
The collection includes gold necklaces, rings, bracelets and lockets inspired by the two ever-present stalwarts of fast food, the humble burger and fries. It seems to be targeted towards the woman who loves her fine jewelry, but isn't ashamed of her love for greasy high-calorie treats.
Rajcoomar, a rising star in the jewelry industry, wanted to combine her prowess for jewelry with her guilty fast food pleasure, and decided the best way to go about it was to introduce quirky yet strangely alluring junk food jewelry.
This jewelry was crafted in 22-carat gold, with no added chemical preservatives or colors.
The collection includes gold necklaces, rings, bracelets and lockets inspired by the two ever-present stalwarts of fast food, the humble burger and fries. It seems to be targeted towards the woman who loves her fine jewelry, but isn't ashamed of her love for greasy high-calorie treats.
Rajcoomar, a rising star in the jewelry industry, wanted to combine her prowess for jewelry with her guilty fast food pleasure, and decided the best way to go about it was to introduce quirky yet strangely alluring junk food jewelry.
This jewelry was crafted in 22-carat gold, with no added chemical preservatives or colors.
Trend Themes
1. Fast Food Jewelry - Creating jewelry inspired by junk food is a trend that targets consumers who enjoy unique and quirky accessories.
2. Food-inspired Fashion - The trend of designing fashion items inspired by food offers a playful and unconventional way for individuals to express their personal style.
3. Guilt-free Indulgence - The trend of guilt-free indulgence combines the desire for luxury items, like fine jewelry, with the enjoyment of guilty pleasures, such as junk food.
Industry Implications
1. Jewelry - The jewelry industry has an opportunity to tap into the niche market of quirky and unconventional accessories, like fast food-inspired jewelry.
2. Fashion - The fashion industry can explore the trend of incorporating food-inspired elements into clothing, accessories, and footwear.
3. Food and Beverage - The food and beverage industry can collaborate with designers to create unique product lines that merge culinary trends with fashion, such as a junk food-themed collection.
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