The Game of Love Kit Turns Any Bed into a Romantic Game Night
Rebecca Byers — July 6, 2015 — Lifestyle
References: mygameoflove & brit.co
The Game of Love Kit is a creative, DIY-inspired tool for a playful, romantic night at home with your significant other. A product of Philadelphia-based East Coast Creative, the Game of Love is a fitted sheet set that comes with markers in order for the participating couple to customize their own bond-fueling evening.
A perfect activity for an at-home date night, the product is marketed on the consumer desire for customization. It also speaks to the millennial pursuit of memorable experiences rather than material goods marketed on social status.
The Game of Love also has an altruistic element to its business model, with a portion of each sale benefiting Worthwhile Wear, an organization fighting human trafficking through poverty alleviation initiatives.
A perfect activity for an at-home date night, the product is marketed on the consumer desire for customization. It also speaks to the millennial pursuit of memorable experiences rather than material goods marketed on social status.
The Game of Love also has an altruistic element to its business model, with a portion of each sale benefiting Worthwhile Wear, an organization fighting human trafficking through poverty alleviation initiatives.
Trend Themes
1. Customization - The trend towards customization presents opportunities for businesses to provide personalized experiences and products, such as customizable gamified bed sheets.
2. Experiential Marketing - The shift towards memorable experiences over material goods creates opportunities for businesses to create unique and engaging activities, like the Game of Love Kit.
3. Socially Conscious Consumerism - The growing interest in supporting brands that give back allows businesses to incorporate altruistic elements into their models, similar to the Game of Love's contribution to Worthwhile Wear.
Industry Implications
1. Bedding and Home Decor - The bedding and home decor industry can explore the customization trend by offering personalized options and gamified accessories, like the Game of Love Kit.
2. Event Planning and Romantic Experiences - The event planning industry can capitalize on the experiential marketing trend by creating personalized and interactive romantic experiences, inspired by products like the Game of Love Kit.
3. Social Impact and Nonprofit - The social impact and nonprofit sector can collaborate with businesses to create partnerships that promote social causes and support organizations, similar to the collaboration between the Game of Love and Worthwhile Wear.
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