Consumers turn to over-the-top sandwiches to give excitement to the ordinary
Implications - While there is a certain comfort that comes with nostalgic childhood eats, modern consumers are looking to more exotic variations to add excitement to everyday life. Hybrid sandwiches offer consumers the allure of homemade dishes with a contemporary twist, merging a demand for both familiarity and diversity. Modified kid meals allow consumers to stay connected to memories of their youth, while simultaneously altering their routine.
Trend Themes
1. Hybrid Sandwiches - Consumers are looking for more exotic sandwich variations to add excitement to everyday life.
2. Unconventional Bun Alternatives - Chefs and restaurants are seeking to elevate the humble hamburger and sandwich bun by using alternative ingredients.
3. Sweet & Savory Hybrids - Sweet and savory hybrids are becoming increasingly popular as consumers look for unique flavor combinations.
Industry Implications
1. Food and Beverage - The food and beverage industry can capitalize on the trend for hybrid and unconventional sandwiches.
2. Fast Food and Qsrs - Fast food and QSRs should consider introducing unconventional bun alternatives to differentiate their offerings.
3. Appetizers and Snacks - The appetizers and snacks industry should consider creating unique sweet and savory hybrids to appeal to consumers looking for new flavor experiences.
