No-bake treats offer the allure of home through easy cooking methods
Implications - While home cooked meals and baked treats are often the most satisfying and hearty, finding the time to prepare and cook those meals can be challenging. No-bake goodies offer consumers the allure of home cooking without the strenuous preparation, making confectionary delights more convenient to eat. Chilled treats and easily assembled sweets reflect a consumer demand for efficiency in their increasingly busy day-to-day lives.
Trend Themes
1. Convenience Desserts - The rise of desserts that cater to busy schedules and demands for easy desserts pave the way for technology-based innovation solutions in the way desserts are produced and packaged.
2. DIY Desserts - More consumers are opting to make their own desserts and experiment with different flavor combinations; businesses can leverage this trend by offering customizable options during in-store experience or by promoting DIY dessert kits consumers can make at home.
3. Multi-flavored Desserts - The increasing popularity of multi-flavored desserts highlights the demand for novel taste experiences, and opens up opportunities for businesses to invent and combine unique flavors to satiate the adventurous sweet tooth.
Industry Implications
1. Food and Beverage - Businesses in this industry can leverage technology to create more convenience dessert options, develop customizable dessert menus, and experiment with flavor combinations while providing an excellent customer experience.
2. Retail - Businesses in this industry can expand product offerings to include DIY dessert kits and multi-flavored, unique dessert varieties, as well as developing visually appealing packaging to provide delightful end-to-end customer experience.
3. Tourism and Hospitality - Businesses in this industry can develop local and seasonal dessert menus that incorporate DIY and multi-flavored options, as well as providing unique dessert experiences that align with the destination's ambiance and cuisine.
