McDonald's Australia is Now Offering Cosumers a Low-Carb Buger Option
Katherine Pendrill — August 6, 2015 — Lifestyle
References: mcdonalds.au & grubstreet
McDonald's Australia recently began testing out a new low-carb burger option that allows customers to replace their hamburger buns with leaves of lettuce. As consumers become more conscious of their eating habits, fast food restaurants have been finding new ways to provide them with healthier menu choices. These new lettuce-wrapped hamburgers are not only low in carbs but also feature a lower calorie content.
The new menu option allows customers to swap their traditional hamburger bun for two giant leaves of lettuce. The rest of the burger remains the same, meaning customers will still receive a classic McDonald's patty and traditional burger toppings. The new lettuce burger is part of a new 'Create your Taste' campaign, which allows customers to order hamburgers from their touchscreen tablets.
If the new low-carb burger option proves popular with Australian customers, McDonald's has suggested that it may add the option to American menus as well.
The new menu option allows customers to swap their traditional hamburger bun for two giant leaves of lettuce. The rest of the burger remains the same, meaning customers will still receive a classic McDonald's patty and traditional burger toppings. The new lettuce burger is part of a new 'Create your Taste' campaign, which allows customers to order hamburgers from their touchscreen tablets.
If the new low-carb burger option proves popular with Australian customers, McDonald's has suggested that it may add the option to American menus as well.
Trend Themes
1. Low-carb Burger - Opportunity to cater to health-conscious consumers by offering low-carb burger options that replace traditional buns with lettuce.
2. Healthy Menu Choices - Creating new ways to provide healthier menu choices to meet the increasing demand from consumers for healthier fast food options.
3. 'create Your Taste' Campaign - Utilizing touchscreen technology to enhance customer experience and allow for personalized burger orders.
Industry Implications
1. Fast Food - Innovating fast food menus to cater to the growing demand for healthier and low-carb options.
2. Restaurant - Exploring alternative ingredients and menu options to meet the changing preferences of health-conscious consumers.
3. Technology - Developing touchscreen ordering systems to streamline the ordering process and offer customization options for customers.
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