Nvidia's Drive IX is Powered by VW and Uber Autonomous Vehicles
Justin Lam — January 10, 2018 — Autos
References: theverge & techcrunch
Nvidia is already considered a giant in the world of computers, but with the Drive IX, the prolific PC hardware manufacturer is getting involved in self-driving vehicles. At CES 2018, Nvidia announced DRIVE AI, an AI chip produced by the company that's made specifically for autonomous vehicles. Not only was the reveal of the technology impressive, but to cap it off, Nvidia announced collaborations with Uber and VW in implementing the new AI.
Much of the Drive IX announcement dealt with the ability of the technology to run unique and innovative AR displays in vehicles. The Drive AR platform will allow developers to build experiences into the vehicle that can display road conditions, points of interest and other attractions. The AI platform will be able to use the AR displays to interact with both the driver and passengers, and Nvidia will likely build its own proprietary voice assistant into the software.
Volkswagen followed up this reveal by announcing the use of Nvidia's platform in it's future models. Meanwhile, Uber has already been using the tech in its autonomous test cars for quite some time now. Uber plans to use the platform in its eventual fleet of self-driving Volvos. Neither Uber nor Nvidia have commented on the exact amount of software Uber is using, but we do know that the rideshare company is using the Nvidia GPU for some AI work.
Much of the Drive IX announcement dealt with the ability of the technology to run unique and innovative AR displays in vehicles. The Drive AR platform will allow developers to build experiences into the vehicle that can display road conditions, points of interest and other attractions. The AI platform will be able to use the AR displays to interact with both the driver and passengers, and Nvidia will likely build its own proprietary voice assistant into the software.
Volkswagen followed up this reveal by announcing the use of Nvidia's platform in it's future models. Meanwhile, Uber has already been using the tech in its autonomous test cars for quite some time now. Uber plans to use the platform in its eventual fleet of self-driving Volvos. Neither Uber nor Nvidia have commented on the exact amount of software Uber is using, but we do know that the rideshare company is using the Nvidia GPU for some AI work.
Trend Themes
1. AI-driven Autonomous Vehicles - The development of AI chips specifically for autonomous vehicles presents disruptive innovation opportunities in the automotive industry.
2. Unique AR Displays in Vehicles - The integration of AR displays into vehicles opens up possibilities for immersive and interactive experiences that can enhance both the driver and passenger's journey.
3. Partnerships Between Tech and Automotive Companies - Collaborations between technology giants like Nvidia and automotive manufacturers like VW and Uber indicate the potential for disruptive innovation in the transportation industry.
Industry Implications
1. Automotive Industry - The advancement of AI-driven autonomous vehicles revolutionizes transportation and presents opportunities for manufacturers to create innovative and safer vehicles.
2. Augmented Reality Industry - The integration of AR displays into vehicles creates a new market for developers to create immersive and interactive experiences for drivers and passengers.
3. Technology Industry - Partnerships between tech companies and automotive manufacturers highlight the potential for disruptive innovation and advancement in both industries.
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