The Mini John Cooper Works Gp Concept is Built for the Track
Michael Hines — September 8, 2017 — Autos
When most people think of Minis they don't think race tracks, but it's hard to picture the Mini John Cooper Works GP driving on anything else. The new concept car is based on the two-door Mini Cooper, albeit with the dial turned up to 11. The exterior features a slew of aerodynamic aids, including a massive rear wing and prominent front splitter. The inside is as race-focused as a car can be. The interior has been gutted, save for two racing seats and a roll cage.
The result is a Mini that looks strikingly different from the electric car the brand plans to roll out soon. At this point the Mini John Cooper Works GP is just a concept, but if there's enough consumer demand it could see a limited production run as a special edition.
The result is a Mini that looks strikingly different from the electric car the brand plans to roll out soon. At this point the Mini John Cooper Works GP is just a concept, but if there's enough consumer demand it could see a limited production run as a special edition.
Trend Themes
1. Track-ready Compact Cars - There is an opportunity to cater to consumers who seek high-performance, race-inspired versions of compact cars.
2. Aerodynamic Design for City Cars - An opportunity exists for car manufacturers to invest in aerodynamic design elements for performance-focused city cars.
3. Niche Market City Cars - There is an opportunity to test the feasibility of producing niche market city cars for race enthusiasts.
Industry Implications
1. Automobile Manufacturing - There is an opportunity for automobile manufacturers to capitalize on consumer demand for high-performance compact cars that can be used on a race track.
2. Auto Racing - The development of high-performance compact cars can lead to a new racing category that caters to race enthusiasts looking for an affordable way to compete.
3. Electric Vehicle Manufacturing - Though different in design, a similar high-performance electric vehicle can be produced with consumer demand and could cater to a different consumer segment.
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