McDonald's Singapore Put 100 Lockers into One of Its Locations
Ellen Smith — October 23, 2017 — Tech
References: mcdonalds.sg & psfk
When enjoying a family meal, having one's phone on the table can be a huge distraction, which is what makes McDonald's Singapore's decision to build 100 smartphone lockers into one of its locations such a forward-thinking concept.
The idea serves as an iteration of the Phone Off, Fun On campaign -- an initiative which encourages families, namely families with young kids, to spend more time engaging with one another instead of becoming distracted by the online world. The lockers serve as the perfect method to enforce this rule, offering a safe space for valuables that keeps phones out of sight and out of mind.
McDonald's locations without the smartphone lockers are encouraged to participate by placing phones at the corner of the table, to stop one from gazing at it throughout a meal.
The idea serves as an iteration of the Phone Off, Fun On campaign -- an initiative which encourages families, namely families with young kids, to spend more time engaging with one another instead of becoming distracted by the online world. The lockers serve as the perfect method to enforce this rule, offering a safe space for valuables that keeps phones out of sight and out of mind.
McDonald's locations without the smartphone lockers are encouraged to participate by placing phones at the corner of the table, to stop one from gazing at it throughout a meal.
Trend Themes
1. Smartphone Lockers in Restaurants - Installing smartphone lockers in restaurants can help create a more focused and distraction-free dining experience.
2. Phone Off, Fun on Campaign - Implementing initiatives like the Phone Off, Fun On campaign can encourage families to engage with each other and reduce reliance on smartphones during mealtime.
3. Valuables Storage Solutions - Developing secure and convenient storage solutions like smartphone lockers can address the need to keep valuables safe and out of sight in public spaces.
Industry Implications
1. Restaurant Industry - Restaurants can explore integrating smartphone lockers to offer a unique and immersive dining experience to their customers.
2. Marketing and Advertising Industry - The Phone Off, Fun On campaign presents an opportunity for marketers and advertisers to create campaigns that promote offline engagement and connection.
3. Smart Storage Solutions Industry - The demand for secure storage solutions for valuables in public spaces can drive innovation and growth in the smart storage solutions industry.
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