Lyft's 'Strange Mode' Features a Spooky Stranger Things-Themed Makeover
Ellen Smith — October 26, 2017 — Marketing
In another collaborative effort to promote the second season of Stranger Things, Lyft's 'Strange Mode' enables a passenger to view the app's road map with a slightly sci-fi twist.
If selected, Strange Mode will transform all the cars on the app's roadway map to Christmas lights, waffles, trucker hats and the Stranger Things logo. This stunt was put in place to promote Lyft's Stranger Things-themed rides, which will be taking place in Los Angeles and Philadelphia on October 27th and 28th. According to the brand, the spooky car-share experience will include “flickering lights, radio static, malfunctioning seats, a driver that vomits a slug in front of you, a pulsating ceiling, and an Eggo reward at the end.”
If selected, Strange Mode will transform all the cars on the app's roadway map to Christmas lights, waffles, trucker hats and the Stranger Things logo. This stunt was put in place to promote Lyft's Stranger Things-themed rides, which will be taking place in Los Angeles and Philadelphia on October 27th and 28th. According to the brand, the spooky car-share experience will include “flickering lights, radio static, malfunctioning seats, a driver that vomits a slug in front of you, a pulsating ceiling, and an Eggo reward at the end.”
Trend Themes
1. TV Series-themed Marketing - Companies are partnering with popular TV shows to create themed experiences and products, like Lyft's Stranger Things-themed rides.
2. Interactive App Experiences - Apps are incorporating interactive features to enhance user engagement, such as Lyft's Strange Mode that transforms the road map with a sci-fi twist.
3. Location-based Promotions - Brands are leveraging specific locations to offer unique promotions, like Lyft's Stranger Things-themed rides in Los Angeles and Philadelphia.
Industry Implications
1. Ride-sharing - Ride-sharing companies can partner with popular TV shows to create themed rides, providing customers with unique and memorable experiences.
2. Entertainment - Entertainment companies can collaborate with ride-sharing services to promote TV series through interactive apps and themed rides, increasing fan engagement.
3. Marketing and Advertising - Marketing agencies can develop location-based promotions for brands, creating exciting opportunities for immersive customer experiences and increased brand awareness.
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